Many people are confused about the difference between resell rights and private label rights. Several mistakenly think that they are the same thing, and this is not so. It is easy, however, to understand how the two terms can be confusing, but with a little quick research or google search could have saved a lot of problems.


If you have resell rights, you have the right to resell the product, in conjunction with the terms and conditions set forth in your license, as is. This means that you cannot alter or edit the product in any way, and you cannot put your name on it as the author, only resale and that is it.


If you have private label rights, however, you can edit and alter the product as you see fit, and you can even put your own name, or your company’s name, on the product as the author. You can change words, chapters, graphics, add to the product, break the product down into several different products – whatever you choose to do.


Because you have more freedom with private label rights, these types of products generally cost more to purchase the rights for. Some products even have two options when you purchase them: resell rights or private label rights. In fact, you can use your private label rights products and sell the resell rights to others, after you have changed the product and put your name on it.


There is also a difference between resell rights and master resell rights. Resell rights simply give you the right to resell the product, while master resell rights allow you to resell the product and the resell rights!


Again, it is easy to see how one could be confused with these various terms.


However, if given the choice, always go for the private label rights. This will allow you to have a product of your very own, without actually having to create one yourself, plus giving you much more flexability, and if done the right way you can normally form at least one other product from the private label rights you just purchased, bonus hey, a new product for nothing to sell as well, instant 100% profit from the very first sale.


Most private label rights licenses give you the much more needed leniency you need, so as to be able to create different products from the one you originally bought.


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