EBooks: A High Profit, Low-Maintenance Business

If you are serious about making money online, there are a number of ways to do it. One profitable idea is eBooks. They require very little cost upfront and can provide lots of revenue for your business.

What are EBooks?

EBooks are digital reading media that is easy to pass along to others. Many are opting for electronic books over printed books these days for several reasons. One, eBooks are shorter versions of more traditional books that can be created and published by you.

Secondly, eBooks are easy to use and store. They fill files on your computer instead of space on bookshelves in your home. EBooks can be read in PDF format online or printed to take with you. Unlike traditional books, as soon as you order an eBook, you can have access to it in minutes.

What does that mean to you?

Do you like to write? If you have a way with words and a talent for enticing readers, you can use eBooks to bring a profit to your blog or website. Use your niche as subject matter for your eBooks. Since you already have knowledge about, say, Internet marketing, put your experience to work by offering it to others in the form of an eBook.

The cost to you is negligible. With a blog or website, you already have access to the Internet and a computer that is probably filled with software that is needed to work with eBooks: Microsoft Publisher, Adobe Acrobat and Microsoft Word. It is a matter of creating the inside of the eBook. There are books and online articles that give tips for writing eBooks people will want to read.

EBooks vary in size. You may be able to charge more for longer books or you may command a good price for shorter ebooks that provide very concise and valuable information.

An eBook can be composed in a Word document on your computer. Use Microsoft Publisher to format your work and add extras to attract readers. Turn your Word document into a PDF file for easier downloading and printing by customers.

Selling EBooks

Now that you have created this eBook, you’ll need to find a way to get it into people’s hands. Marketing your eBook follows the same lines as marketing your website or blog.

Use article marketing to draw attention to your eBooks. Create an article series based on your eBook. Submit these articles to article sites and on your blog or website. Give just enough information in the articles to have the reader wanting to know more. In the resource box, mention the eBook and link to your website. Submit articles to social bookmarking sites with links to your website page showcasing the eBooks.

For customer ease, link your eBooks with your checkout process. Once the customer pays (PayPal, credit card, debit card) they will receive a link via email or automatically where they can download your product.

EBooks cost you next to nothing to produce so the money you make is all profit. Turn your writing skills and expertise in a certain area into money for your business.

Writing EBooks is also just one way that You can start a Home Business in a short amount of time and for very little start-up costs. Below is a list that can help You with the initial steps involved with the beginning of a new Home Business.

Tips for Starting your Home-Based Service Business

The current trend is towards more home-based businesses especially considering the global economic situation. They require a much lower overhead and startup money making them an easier and quicker option for entrepreneurs with limited funding. If you are thinking about starting a home-based service business, here are a few tips for getting started on the right foot.

What is a service business?

Service businesses are those that provide help to others. This can be anything from mowing the lawn to managing business accounts. The basis of a successful service business is one that supplies a need. In your area, it may take some research to discover the top service needs and then figure out which one you can provide.

Benefits of a home-based service business

There are several benefits to running a home-based service business. First of all, you can run the business from your home. Since you already pay a mortgage, utilities and car payments, the only thing you need spend money on now is the equipment for your business. And, running a service that began as a hobby means you already own most of the needed equipment.

Secondly, a home-based service business requires low overhead and startup costs. We alluded to the startup costs above and the low overhead means no employees but you. The key to keeping the overhead low is taking on only as many projects as you can safely and efficiently handle by yourself.

Home-based service business options

As we mentioned, you can usually run these service businesses out of your home. Establishing a website for selling your services lowers the overhead even more and maximizes your profit. With the Internet as your potential customer base, the opportunities are endless for marketing and finding clients. Here are some home-based service options.

Virtual assisting has taken off in a big way in the last ten years. Using a computer, fax machine, telephone, and Internet access, you can perform various administrative duties for large and small companies. You are paid for the work that you do so there is no extra charge for the company. Virtual assisting skills run from transcription to accounting to managing email and company websites.

Transcription by itself can be a profitable venture. Medical offices and businesspeople are always in need of someone to transcribe their audio or video files. It is far easier and less time consuming to record an interview or dictate a medical procedure. Your job will be to turn that file into a document for patient charts and online use by various businesses.

Ghostwriting is the process of writing articles, novels, eBooks and more for an individual or a company. Using your writing talent, you can make a lot of money creating literary works (print and electronic) for others who need them.

Getting started tips

There are considerations before beginning any type of business even a home-based one.

1. Check out the local laws for registering and zoning a home business. Most home businesses require no zoning issues unless you will be meeting clients in your home and posting signs in the yard.

2. Small business tax laws. Now that you are a business, you are subject to different tax exemptions, deductions and payments. Sites like www.irs.gov can give you the information you need.

3. Set up a separate work space at home. This could be as simple as using a spare bedroom or den with a door to keep your work separate. If you rely on the telephone a separate phone line can be added. When a workshop is needed, consider using a garage or purchasing a large outbuilding.

4. Use on and offline marketing methods to find clients. This includes: viral marketing, newspaper and Yellow Pages ads, flyers and direct mailings, email marketing, article marketing, setting up a website and etcetera.

5. Create a schedule to divide time between work and family. Balancing both is hard. Scheduling time and sticking to it means more gets done and no one is slighted.

A home-based service business is an alternative for people who want to know entrepreneurship without spending a lot in upfront costs. If you have a talent and can meet a need, consider a home-based business.

To Your Success

Tony Markx

How to make Twitter Your Best Friend in Business.

Twitter is experiencing phenomenal growth every single day and certainly looks like continuing on that course for the next foreseeable future.

As a business owner the question isn't whether You have signed up and already using Twitter for the promotion of Your business. If You are not, then the real question is how long can Your business do without using Twitter and it's access to millions and millions of people for FREE ?.

Lets face it people, Twitter is where folks of just about every persuasion are hanging out together connecting, chatting, sharing ideas and of course letting people know about their business in some way or another. But there is a right way and a wrong way to go about this.

With that being the case the actual percentage of people on Twitter that are interested in what You may be promoting online or selling in some way whether it be online or offline is in fact quite huge. This size though obviously depends on Your actual business or niche, meaning the actual variance in that percentage would fluctuate between higher and lower amounts.

Either way, with the very fact of how many people that are joining and using Twitter everyday, even a business owner or niche marketer that is within the most obscure or small markets is sure to find an audience of some size also using Twitter.

However no matter what the size Your audience may be, the ability to make the most from them lays squarely in Your ball court. Twitter users are mostly savvy and if maybe they are not, the actual closeness that happens when using this platform means for sure that the not-so-savvy person is following or followed by someone who is savvy and they will alert them to the situation at hand.

The number one way to make great long term connections who are interested in buying Your products, or even other peoples products from Your recommendations, is to NOT try selling anything at all to them within Your Tweets. Yes I know it sounds silly but it is the truth.

You first need to provide them a real reason to even listen to You before they will consider purchasing from You, and the simplest and best way to do this is to give as much free, relevant and usable content that You can combined with honest help and friendship that You can at all times.

By providing Yourself as a glowing beacon of fantastic constant free information, etc, relating to Your business or niche. The people searching and looking for that information will soon look towards You in a somewhat authority figure light and will then want to know more about You and check out Your website or blog where Your more stronger sales pitches would and SHOULD reside, in a much more warmer and much less lower barrier of being sold to type of manner

It is all about the relationships that You build first and foremost, the bigger and better You can build those valuable relationships within Twitter first, means the bigger and better Your business and it's profits will grow is certain to follow.

Make no mistake Twitter can make You a whole bunch of cash in many ways in regards to Your business and those ways continue to grow and are created everyday, but also be sure to remember that the ability for Your business to gain the most ( or NOT ) from the millions of FREE valuable contacts on Twitter relies on You approaching the use of it properly.

By building a great feeling of close community on Twitter and giving that community the ability to get constant free usable information and help from You, will do Your underlying business growth a great deal of endless GOOD.

Twitter provides the fastest growing place online for Your business to find and grow it's exposure to millions for FREE by just following a few simple steps and they are :

1. Always add value for Your Followers

2. Always build Your relationships first

3. Always be trustworthy and honest.

4. Always be prepared to give that little extra and go the extra mile for Your followers.

By providing the above points to them, Your followers will actually grow Your business for You from them just simply re-tweeting your tweet #RT ! The more great free value You add to them, the more they will re-tweet Your material. Again all this for free, Twitter rocks there is no doubt about it !

It really is quite simple, if You treat Twitter with respect and always create above board connections based on honesty and integrity, well, then Twitter will pay You and Your business back 100 FOLD and 100 times bigger !

To Your Success

Tony Markx

BannerFans.com


Reinforcement of Your Brand Means Consistency

The most important thing about branding is that you need to constantly reinforce the promises you make to the targeted audience. A branding program can be reinforced by being consistent.

Consistency is the most important factor when you reinforce. It shows that you are serious about your brand and your product. It is important to be consistent to show credibility with the customers and the public eye. When a company is not consistent it looks bad for a company as if they are disorganized or have problems.

Reinforcing your brand needs to be done on a regular basis. You should practice constant branding techniques that work for your company. Schedule them weekly or monthly if you have to. For example, try to send out at least two press releases a month to numerous media contacts. Let them know how you are doing and what is going on with the company.

Make announcements about ways you better the community and people who use your products. Reinforcement works for a business with the media also. When you are continuously in contact with the media it will benefit you when something bad happens. Having the media on your side is very important. They will help you with damage control when a customer makes an accusation or if you need assistance with a bad situation.

Reinforcing your brand means that you back what you say you are going to do. You need to prove to the customers that what you say you will do is true and continuously reinforcing this will brand the idea into their minds.

Branding is something that every business needs to practice on a daily basis or whenever the opportunity arises. You must work hard to ensure that you make an impact on the way customers think about the products or services offered to the communities.

When you practice branding you need to ensure you are targeting the right audience demographics. Logos are important but they are not your selling point. They just make a statement. Use a tagline along with a logo or with an advertisement only when you think it will grab the attention of customers in a positive way.

Branding requires you to use media outlets to your benefit. You must be proactive in your methods of branding. You can hire someone to do the branding for you. A business has complete control over their brand and their image. The goal of branding is to get into the minds of customers in a positive way and help them realize your business offers a beneficial product to them. You have something that they need.

Branding requires you to separate yourself from the competition proving why the business is the best option to purchase from. There needs to be a clear picture what makes you different, unique, and why a customer should choose you over the competition. The thing to remember about branding is that it helps produce an image about a business.

Consistency is very important. You cannot perform branding by creating a logo on a website and walking away. Branding requires proactive approaches of exposure through article writing, press release distribution, public appearances, products with logos, and much more. Trust and credibility must be built through the branding process.

By using these techniques you can be off to an amazing start of building a trustworthy brand that customers can rely on. Also, always follow through with promises you make to customers through a mission or any statements.

To Your Success

Tony Markx

BannerFans.com

The Competitive Edge In Branding

Creating a competitive edge is another important aspect of branding. Today, the online world has many methods of branding. The most popular method of branding and gaining the competitive edge is through the use of Blogs. Blogs allow a site to increase traffic, improve rank through search engine results, and even helps with credibility building also.

About Blogs

Blogs are websites that use the new Web 2.0 technology which allows visitors to a site to post their own comments, articles, and more. Giving a user the access to post things to your site allows them to feel a sense of ownership to the business. They work in many ways which may include forums, discussion boards, or even look like a daily diary in a sense. They keep the visitors up to date on current events and allow for discussion to take place.

Reasons to Use Blogs

There are many reasons to use blogs for a business. A business may want to provide a discussion board that allows other customers to discuss troubleshooting tips and tricks. A company may post useful information about how to get the most longevity out of products, how to repair or fix things, and even how to prevent problems from occurring.

Using a Blog to Your Benefit

If you do decide to add a blog to your company site then there are many things to consider so you get the most out of it. Some companies allow people to post their own content while others cannot. Consider things like keywords and phrases, links, useful information, and even contact information.

The primary purpose of blog writing for branding is to gain more exposure to a business and get the word out to people that the company exists. Blogs are an excellent way to create hype and exposure because the web has millions of businesses and customers.

When using a blog it is important to make sure that you use important keywords that are relevant to the products and services offered by your business. These keywords and phrases should be the words that will be typed into the search engines when a user is looking for what you offer. The keywords should be used naturally throughout the content of the blog. They will work by allowing your blog to be pulled up in the search engine results when users type in the specific keywords and phrases you used in the blog.

Adding links to blogs is a very important thing for two reasons. They provide an easy method to get back to your site and provide an inbound link. Users always appreciate an easy way to get to your company. If you are talking about products and services offered in a blog without links to where the customers can find them then it will do no good. Customers will only search for a business for a very short period if they search at all. You have a better chance of a customer when a link is right there in the blog so they can easily click and find out more about the company.

URLs are also beneficial for a business because they provide inbound links. One of the ways that search engines work is that one of the ways they rank a business is through popularity. Popularity can be built up by links integrated within blogs.

The more inbound links you provide inside of a blog the more popularity a search engine thinks you have. Never forget to place inbound links inside of blogs and content you place on your blog. A blog needs to provide beneficial information for the visitors and readers.

When there is something useful to the reader they will come back for more. Blogs give you the opportunity to give the free advice and useful information that will benefit the users and cause you to gain credibility for being knowledgeable about the products and services offered.

To Your Success

Tony Markx

BannerFans.com

Media Consideration When Branding Your Business

Media is extremely important when branding a business. There are many different outlets and they can be used in many different ways to your advantage and even for damage control. Proper branding means staying tight with the media as your friend. Some say to keep your friends close and your enemies closer and this is true with the media. They can make you very popular or ruin you but nothing really in between. You need the media on your side at all times.

Local Media

There are many different local media outlets that you might consider using when you are looking to brand your company or a product. You can use local newspapers to announce sales, events, and other things. The television stations are useful when running advertisements or events on the news.

One thing to keep in mind is that public television stations are free and they cannot charge you money to run something on them. If you are a non-profit organization looking to brand your organization the best way to do it is through public television stations. You can announce events like blood drives and other things on public television. This is great exposure and it is free.

Other methods of local media may be local websites for town members. Some towns have a site for the community where people can post things like classified ads and other things. They are free sites and sometimes used more than the newspapers because of this.

Article Writing for Press

Another way you can use the media to your advantage is to write your own articles and distribute them to the press. This is very beneficial. If the press comes across times they need to fill additional space in their paper they may use them.

Sending articles to the press is free. The will not charge you to use them. If you write beneficial articles to magazines in the industry you work in then you may even get paid for the article. Article writing is a very beneficial way to advertise your business and helps with the branding process.

Sponsors

Looking for sponsors is very important. It is very similar to getting an endorsement. You may make a deal with companies to sponsor you that might include putting up an advertisement at a local event or charity you are holding. Sponsors need to see a benefit in it for them and they are usually willing. When you find local sponsors it helps build credibility with your business. You should always look for local or national sponsors.

Sponsors can be used on your website and at your local business. The most common way to obtain a sponsor is by offering them advertising for their business.

Written Testimonials

Written testimonials are very important in the branding process because they work in two ways. They help build credibility and trust with the targeted audience.

When you sell products or services to customers it is important to gather as many written testimonials that you can from customers. A customer can write up the type of product or service they purchased from your company and their experience working with you. The more written testimonials you have the better.

Written testimonials are beneficial because they create hype. They increase the excitement about your business and make people want to try your product. Testimonials tell the public that you followed through on delivering the promise made. This means that consistency is present and it is very important.

Without written testimonials it is hard to prove that you deliver. It is hard to build a brand without people to back you like endorsements through public figures and people in the community.

Special Offers

Building a brand also requires you to provide offers and special discounts to the customers. Customers are always looking for a great deal and when they know they can get it from you they will shop from you.

You might offer discount codes to customers for specific items or even a buy one get one free deal. These are excellent ways to promote a business. If you have an online company then you may offer free shipping or other types of discounts to people during a specified period of time.

Special offers work very well with customers. Free items usually work the best because customers find that nothing is ever free. Although it is not cost effective to give away free items you may include something free with a purchase of a bigger item.

Referrals

Another media consideration when you are building up your brand is that you need to work on referrals. Referrals work very well in building up your brand. This is word of mouth through customers who swear by you. These can be difficult to build up but when you get referrals it helps with credibility.

You can help with gaining referrals to your business by offering specials or discounts to customers that refer you to other customers. This may be a $5 discount on their next purchase or something else. When the customer sees there is a benefit in it for them they will often times refer the company to gain the benefit. This helps increase a customer base, revenues, and build up your brand.

Inserts

Inserts are very beneficial to brand building and a perfect use of the media. Some newspapers or brochures may have a cost associated with adding an insert in a newspaper while others may allow you to provide an insert for free.

Inserts in newspapers and magazines allow for more exposure of the company. Even if a customer doesn’t thoroughly read an insert they will remember the name of the company and your logo. It creates a stamp in their mind about you and the products and services offered.

This way if they come across a situation where they need a product or your service they will think of the business. Inserts work well and are very beneficial for getting into the mind of customers.

To Your Success

Tony Markx

BannerFans.com

Establishing Company Identity

Establishing your identity is very important when you are fighting for a place in a market or a certain niche. You may know exactly who you are but you need to get your name out there and for people to be aware of your existence also. There are many ways you can establish an identity in a local community or around the world.

Donations

Donations do you a lot of justice when it comes to establishing an identity around the local community and anywhere else. Many companies or non-profits offer plaques with your name on them, engravings in the wall, and other things when you donate money to them. This gives you exposure. When customers see your name as a company that made a donation, not only does it look good for you but it gets the company name out there permanently. This part of the branding process is important because it helps the business build credibility and trust with the customers in the market.

Investments

Investments are very important also. When you invest in a company it is important to be sure they are in the same industry as your product or service. Investing helps build a name for your company, give you more exposure and more. When you invest in a company, one of the agreements you can make when lending your money is that they provide exposure or advertising for you. Investments are very beneficial and help with the branding process.

Give Free Information

So many companies upset customers because they want to charge money for everything. This leaves a customer walking away with a bad taste in their mouth about you and only causes you to look dishonest or greedy. There are things that you can give away for free when it comes to information. There is no way you can teach a customer everything you know in just a few minutes of talking to them or in a few pages that they can read.

Many people practice giving tips and advice through flyers and brochures. You may want to place a few useful tips on the back of your brochure. This will help build credibility and trust with customers that you are not greedy and you are willing to help them achieve certain goals. It will also prove to them that you actually have the knowledge to perform certain tasks within your company.

You don’t have to reveal secrets of the trade but you can give out helpful information that is useful. Giving useful information may include offering tips and advice when you are out on a service call in a home.

If your company offers plumbing services and you are on a call that the customer has frozen pipes under their home then you may recommend they leave the water dripping overnight. This type of advice is useful to the customer and will help them not end up in a situation with a burst pipe. Although, continuous broken pipes may be a profit for you it is only one customer. You may think it will not benefit you to tell them how to avoid problems because then they won’t need you.

However, there are plenty of other reasons they can call you. Plus, you will be the person they will turn to any time they need something repaired. In addition, word of mouth goes a long way with customers and the customer may attract you plenty of business your way.

Adding Value to Your Business

When you are branding it is important to add value with everything you do. Adding value means making yourself valuable to the customers and the community. This may include giving out free information through tips and tricks, statistics, and other useful bits.

You can make the business more valuable by adding a little extra in everything that you do. A voice mail message might include a quick tip on fixing something or a way to prevent a computer virus. The signature on your email should contain more than your name, address, and phone number. You might include a useful sentence underneath that is a quick tip or useful bit of information.

Making yourself useful adds value to your business and to the customers. The customers need to believe that they need you and this is a part of proving to them you are useful and the best person to turn to when they need something. Getting Your Brand Out There So you have designed a logo, a name, a tagline, and anything else. Now you need to practice other methods to get your name all over the place. This can be done with clothing, pens, cups, and other paraphernalia.

Clothing is one of the best things you can get out there on people. If you design t-shirts with your company name and logo on them people will wear them. These should be free items that you give away to people as they visit your booth, table, or even take a survey.

You may offer the t-shirts to people if they give you feedback on their opinions for certain things. They may provide their information or email which also is a contact you just made. Always hold onto this information as you can use it in an email campaign. One thing to consider is that when you ask customers for an email address, always ask them if it is okay to contact them via email. Do not assume that it is okay or you may upset them.

One thing that is okay is sending a flyer, brochure, or coupon in the regular snail mail. Clothing works in many ways. People wear free t-shirts all over the world. They may travel to different destinations like a gym working out, a beach, or a fair. This is exposure for you for every person that sees this person. The more t-shirts you get out there the better for your business. One thing to keep in mind with printed materials as advertising techniques to spread the company name is that you want to create things that are useful for people.

A pen with your company name is more useful than a koozie. Pens will never be thrown away because someone will use them until the ink runs out. They are very cheap to make and easy to distribute. You can give a package of pens to a business that you know spends a lot of time traveling around the world. Before you know it your pens were left in meetings and other places and now you have people checking out your site from other countries. It is as easy as that when you distribute items with your company name on them. You have to get your name out there and create your popularity. You can do this by designing t-shirts and other useful things for the business.

Try to give these things away for free so you can have the best results with your branding. Also, make sure that the items created look nice and represent your brand as you want to be portrayed. Match the scheme. Get One on One with the Customers Getting one on one with the customers is very important. You need to talk to the customers and let them know that you are there for them if they have questions and that you really exist. Companies need representatives of a business so they are existent. It is hard for a business to gain exposure when they don’t have someone to actually talk to.

If your business targets a local community then it is important to get out there and talk to the community. Remember you are looking for the audience who is going to benefit from your product. These are the people you want to talk to.

If you have a business on the web then you will need to get one on one with the customers by providing access to a direct chat option. This gives customers a good feeling but they know that someone really exists. When you offer a direct chat they have the ability to contact a live person rather than talk to a machine. Customers despise machines, automated phone systems, and more. They will try to avoid them and it can give them a bad taste in their mouth about the business.

Try to be as responsive as possible with the customers. Local Business Events Other local business events are extremely important. Not only do you want to target your local or national audience but you also want to attend other business events. You may find a company struggling that may need your assistance.

You might find a company that you can work with together on a project in trade for advertising or even help you build your credibility. Local business events help you network in the big industry that you may be working in. It is important to talk to companies and let them know you are out there. Maybe you will recommend one company while they recommend you. Always talk to other businesses, let them know about who you are and what you are all about, what their benefit is by knowing you, and how you can help each other.

Give them something to remember you by and make an impact. When you attend events and network with other companies and people then you provide another form of advertising. Networking works very well because when someone does come across a situation where they could use your product or service they will remember you.

Creating contacts is a very big part of branding. It also helps instill your company name in the minds of people around the industry.

To Your Success

Tony Markx

BannerFans.com

Establishing Brand

Once you have determined your mission, vision, audience, and separation from the competitors you can begin to establish your brand. There are many things that you need to do to establish your brand so people will begin to remember your name. These things include getting inside of the customer’s mind, get endorsements, find hot prospects, and use the public relations firms to your advantage. These few things will go a long way when making an effort to establish yourself amongst the competition in the market.

Establishing a Place Inside of the Customer’s Mind

One of your biggest goals in the branding process is establishing a place inside of the customer’s mind. At this point, you have a good idea who your audience is supposed to be. You know what their income level is, their age, and possibly geographical details. This information is relevant in establishing an actual audience.

Your goal is to prove to the customer they have a need for your product or your service. The customer needs to find a reason why they need you. The branding techniques will tell the customer that your product resolves a problem they may have, fulfills a need they have, and makes their life much better if they purchase it. There has to be a reason to purchase the product and a positive aspect of why it is the best option to use it.

When you get inside of the customer’s head the customer will believe they absolutely have to have the product. As you see many infomercials talk about how someone will become rich if they use a product or how their health will be better you need to establish the benefit of the customer so you can make them truly believe that their life will be much better when they use your product.

This also means that you have to build trust and credibility with the customers. Many products do a fantastic job of proving to the customer why a product or service is beneficial and needed. However, they fail to establish credibility or trust with the consumers. Your reputation is not at stake but it is questioned at this point so you need to provide proof that you are going to deliver the promises you are making to the customer.

Endorsements

The public and consumers listen to public figures. When you have the ability to get an endorsement on a product then you need to take advantage of it. However, you cannot wait for an endorsement to come to you. Your public relations manager may need to contact some of these figures to see if they are interested in endorsing a product. One thing to keep in mind is that endorsements may cost quite a bit of money if you are trying to get a public figure to back your product.

There are many ways to get endorsements. You may attend events where a public figure is going to be. This includes getting back stage at concerts or shows where you can have access to the person. You also can call their managers and talk to them about endorsing a product.

One thing to keep in mind about endorsements is that you need to find a figure that matches the audience also. If your target audience is teenagers then you want to find an endorsement that the teenagers know and trust. Someone that the teenagers think is hip and would want to buy the product when they find out the person uses it too. The last thing you would want to do is get an endorsement on your product by an older individual who is well known and respected by an older audience that the teenager audience has never heard of. This would be a waste of money and time on your part.

Hot Prospects

As a marketer, when branding your business or product you need to be on the lookout for hot prospects and opportunities at all times. These need to be taken advantage of when you can. It is important to use every opportunity to get your product exposure in the right methods. These methods may be trade shows or other public events.

When you attend trade shows and other events the goal is to look and be professional. If you just have a table set up with a few products on it then customers may not take you seriously. Attending events like this require professional flyers, banners, signs, and other things to get the attention of attendees. It is important to look prepared and professional.

The more events you attend the more your name gets out there. When you create banners and signs you may find a situation where someone would like to display your banner or sign. Do not charge someone for this. This is a benefit for you because it is free advertising, minus the cost of the banner. It will give you exposure and help you with the branding of your business and product. Hot prospects need to reach out to the targeted audience for your product or service.

Do not attend events that your audience is not going to be at. If there is no way that an elderly crowd will be interested in what you are offering then you are only wasting your time to make a big presentation to them at a trade show. Know who the audience is going to be at the public prospects for gaining exposure.

Using Public Relations Pros to Your Advantage

Media attention needs to be used to your advantage. There are many ways to do this. One thing to keep in mind is that your product and your brand do not have to be fully established yet to gain the attention of the media. What is important is that you use the media to help you get established.

The media can be used in many ways. Press releases are one of the best things you can do to get the exposure you are looking for and help you create a place in the industry of the business.

A press release is usually used for announcing grand openings for new businesses, new product launches, big sales and events, or anything else new that is happening within a company.

The elements of a press release should include the event itself, why people will benefit going to it, the location, date, and time of the event. If you don’t tell people where to go it will do you no good. You should also provide your company contact information in case the media wants to call you to get an interview or even write a story on the company. Customers may have questions. Without contact information it could cost you a lot of business. Also, always include your website address in a press release so people can go to your site and learn more about who you are.

Press releases are sent out to as many media outlets as you can send them to for the targeted audiences you are trying to reach out to. These media outlets include news stations, newspapers, magazines, radio stations, and more. When a media outlet receives a press release they may do a few things. They may immediately respond and use it for the next big story that hit the press and tell the public all about it. They may put it aside for when they are waiting for a slow period and then use it as a story or they will do nothing at all.

Sending out press releases doesn’t cost a business anything. It is cheap and you do not need to worry about cost. It never hurts to send out press releases even if the media is not interested. The point is that you have to at least try to use public relations to your benefit. It may be that one event or announcement you have about your business that is used by the press. That one small bit of exposure could go a long way for you.

To Your Success

Tony Markx

BannerFans.com

What Sets You Apart From the Competitors Brand

Competition

There are many things to consider about your competition when you are designing a branding campaign. Many businesses fail because they do not consider their competition. You need to do proper research about your competitors, learn what makes you different, why the customers should choose you, and much more.

Researching the Competition

You must always research your competition before you begin your brand. Every business must know who their primary competitors are. It is important to know if your company is on top of the list in the industry or exactly where you stand.

When researching competitors it is important to be thorough and learn everything about them that you can. How are you similar? Do they have the same products as you? What types of ad campaigns to they use that are successful? What campaigns to they use that are failing?

What Sets You Apart From the Competitors?

A very important factor when you are researching competitors of your products and services is that what you have that is different. If you have to, make a list of everything you have that they do not and vice versa. Determine what it is about your company that works.

Many of the competitors leave out a vital piece of information that they should be focusing on the product that they are not. This could be a perfect solution to getting a foot in and immediately ahead of the competitors.

When you determine the positive aspect that is different, that sets you completely apart from the competitors, it may be this information that is used for your ad campaign.

You never want to look the same as the rest of the companies in your industry. Don’t be afraid to step outside of the box and go different. This is how consumers will remember you. If you all look the same then it will be no difference to the customers when they make a choice that they are going to buy from.

Why Should Customers Shop From You?

Another part about setting yourself apart from the competitors is determining why the customers should shop from you and not the other guy. What is it about your business that makes you the right place to shop from?

If you offer sales or free shipping and the competitors don’t then you should use this as a focal point right up front. If you have a product that the competitor doesn’t then you should use this too. Show the customers why you are the better place. There are many ways to do this. You may have a customer service team that is available 24 hours a day and the other companies may only be open during normal business hours. This would be a focal point.

The reasons that customers should shop from you need to be clear and concise. You need to be entirely different than the rest of the businesses in your industry. Setting yourself apart from the rest is the best thing you can do because it will cause the customers to remember you specifically.

There will then be no confusion of which company you are in a group of businesses that look the same.

To Your Success

Tony Markx

BannerFans.com

Building Brand Recognition

Building recognition can be a difficult task in the branding process. There are many ways that you build recognition. However, you must start from within the organization and work your way out to the customers and the competitors.

Corporate Overview

All companies need to write a brief paragraph about the company. Give an overview of the business, how you got started, and what makes you thrive today. The overview should be positive and encouraging. It should also make consumers think you are an excellent place to buy from.

Maybe you donate half of your proceed to a non-profit organization helping cancer. If so, then you would want to let people know here. A corporate overview is read often by most people when it is available. An overview should be included on websites, brochures, press releases, and more.

What is Your Personality?

Your personality has a lot to do with your brand. You should make sure that your personality doesn’t overpower your brand too much with the company. For example, if an advertisement or company logo would look excellent in the color yellow but you hate the color yellow then maybe you need to do a check on your personality and how it is interfering with the company brand.

It is very wise for many companies to hire a brand manager so there are not problems with personalities conflicting with a brand. The image of the company needs to be based on what looks good for the company, what is attractive to the customers, and what will sell. Your personality should not mix into the brand.

Some people say that you are your brand and your personality should shine with your brand. However, there is a fine line here with this theory. A branding manager is the best option because this person can help with image and they will have a biased point of view and they will act as a cop with the brand not allowing any personalities to interfere.

Consistency

When you are creating a brand then you need to be consistent. Consistency should take place in everything that you do. Remember, brand is your image and if you are not consistent it will not have a good impact on the consumers. The primary question that you should as yourself is if you deliver everything you promise to your customers.

The answer here should always be a yes. Delivery should be consistent at all times.

To Your Success

Tony Markx

BannerFans.com

Branding With Logos

Today it is common for people to say that a logo is everything when it comes to branding. This couldn’t be further from the truth. A logo is important in many ways when branding but it is not where the rubber meets the road with a business and a brand. A logo is one of the smallest pieces of branding.

About Logos

It is common for many companies not to have a logo at all with their company. They may just have the name of their business in bright and basic letters in front of the store. Many online site owners do the same and just write the name of the website in bold letters at the top. A logo is important for every company and a good idea to have.

A logo may be a creative way of writing your company name in bold or italic lettering, special font,, different colors, and it may even contain a picture. A good logo is the golden yellow arches in McDonalds. This is a symbol that everyone recognizes when they see the yellow arches on a highway or side street from a distance. People immediately know which restaurant the arches are for.

A logo can be just one letter or it may even be your entire name. Developing a logo may be something you put off until the end of your branding process if you are not sure what you would like it to look like.

Tips with Logos

When you do design a logo there are many things to consider so you know that you are creating a good one. These things include the colors, how busy the logo is, a tagline, memorable, and more.

Colors are very important in a logo. They can be extremely annoying if they are too bright and hard to look at and they can be too dull and boring. It is very important to choose a wise color combination with your logo. Again, consider the audience when you design the logo and choose the colors. A more professional look for an older audience should use lighter tones and pleasing colors while children enjoy primary and bright colors.

A logo should never be too busy. It should be short and sweet. You want a company logo to be simple and easy to remember. A logo that is too busy may be annoying and hard to read.

It is important to search competitor sites and verify that there are no other companies with the same name as yours with a logo that is similar. Make sure that you never copy a logo or use a logo that is almost the same as another company also. This could cause you to be in the middle of a lawsuit if you accidentally design the same thing as someone else.

Does a Logo Really Help You Sell?

There is a lot of hype about logo creation and the web is saturated with companies offering to design the perfect company logo. Logos do not help you sell products. They are not responsible for increasing revenues. No one buys a product because the logo is cool or professionally designed.

Logos do create a positive impact for a business. A company with a logo versus a company that does not have a logo looks more professional and comes across as a more credible place to shop from. This is because a professional logo creates an image. For example, employees wearing plain blue shirts in a store do not look as professional as employees with the same plain blue shirt on and a company logo stamped on the top left chest area of the shirt.

Logos are a part of image. Your goal in branding is to create an image that has an emotional impact when the customers. This doesn’t mean to add an emotional picture or throw in a tagline to make people cry. Taglines should have an impact but make a promise you are going to deliver. Pictures should not be in logos at all but if you choose to put one in a logo then make sure that it is very small and not too busy.

To Your Success

Tony Markx

BannerFans.com

Who Are Your Brand Audience ?

Audience is everything. If you do not know the audience that you are targeting then you cannot begin creating a brand for a product or a company. There are many reasons that audience must be considered. Knowing your audience well will work for you in the long run.

The audience is the targeted customer base that you are hoping to reach out to for purchasing your product. Audience may include gender, age, geographical regions, and more.

The age of an audience must be considered when branding occurs. This is because if you are targeting a younger and more hip crowd they may want to see a brand that is vibrant and more hip. If your audience is older and more sophisticated then they may be looking for a brand displaying more professionalism.

Gender of an audience is often an issue if you are selling women’s clothing, men’s hats, or other items. However, when you create a brand for a man, remember that you can create ad campaigns targeting the women to purchase the products as gifts for men.

Income isn’t something that many people think about when they consider an audience when developing a brand. This is often where companies go wrong. If you are selling a video gaming system that is several hundreds of dollars in a local store down the street and the average income of families in the area is less than $25,000 a year they may not be able to afford the product. You cannot sell an expensive product to a poor audience. Also, people with a very high income may not consider purchasing a very cheap product. The value of your brand must match the income of the people you think will be your primary target as customers.

Geographical regions are also very important. Many people open businesses and try to sell products and services where there just isn’t a need. This is a good way to fail. For example, if you have a company selling snow shovels then it wouldn’t make sense to try to sell them to home owners in Florida. Know your geographical locations and which regions will benefit the most from your product or services.

Know Your Audience

There are many things about your audience that you must know when you are creating a brand. If you do not have a clear understanding of which your audience is then you will fail.

When you determine your audience it is important to narrow it down based on the age, gender (only if specific), geographical region (only if specific), income levels, and more. Your audience will be defined as something like 20-30 year old, male golfers that are left handed.

Some brands may not be this specific. However, the more you can narrow down your audience the more your brand will separate you from the competition. This means you will have less competition to worry about also.

Branding by Your Audience

Branding by your audience will allow you to be more successful with sales and develop long lasting customers that are dedicated to you. Targeting the wrong audience can cause problems with credibility and trust.

Older groups of people often want to see a brand as one they can trust. They want credibility and a professional look. If the image appears to be young or unprofessional then you may find that your revenues are lacking.

The same practice rings true with a younger crowd. If you are targeting a young crowd and your brand is too professional and comes across as boring then kids will not be interested in what you have to offer. For example, if your target audience is to sell super fast toy cars to five year old boys then you want a very exciting brand that is fun. If your brand is professional and so is your appearance it will be hard to convince a 5 year old that the cars are really fast.

Always brand by audience. Find out what they want to see. You may even want to talk to different age groups and find out what they would like to see. This would be a good place to start.

To Your Success

Tony Markx

BannerFans.com

Branding Basics

Branding is all about what the customers perceive of your company. Your brand is the promise that you intend to make to the customers. The ultimate goal is to spark an emotional connection in order to create a positive feeling resulting of loyalty to a specific product from the customers.

Most customers hold true to products they enjoy. It is very common for a customer to be impressed with a brand and continue to buy a product based on that brand. You want to create these feelings of loyalty to bring the customers back for more. This is the ultimate goal.

Mission and Vision of Your Company

The mission and vision of your company should uphold excellence in providing a quality product to customers that you care about. These are statements about your company regarding the ultimate goals you wish to achieve with in your endeavors. Many companies focus their vision or mission on their employees while others extend their mission outward to the customers. There should be a fine mix here with both.

Many customers do not read into a vision or mission statement too often. However, that doesn’t mean that you shouldn’t take it seriously. Your vision and mission are both a part of the branding process because they define what your company is all about. These two statements need to be believed and practiced by employees and all staff of the company.

Benefits and Features of Your Products or Services

A big part of creating a brand for your business is proving to the customers why your products and services are the best to buy. Differentiation takes place here but you need to prove the benefits to the consumers. Determine what the benefits are with the products you offer, the services you offer, or something else. Why does the customer benefit when they shop or buy from you? You will have a very hard time establishing a brand if you cannot determine the benefits or your products or services.

The features of your products and services are also important and they go hand in hand with the benefits. The features of a specific product should provide a benefit. Determine the features and the ones that stand out from the rest or provide the biggest benefit may be a target for the marketing campaign.

Customers Perception Today

Branding is about customer’s perception. When you want to create a brand you want to create a perception of the customer that you are the best, provide quality, or maybe even more.

It is important to have a good idea of what the customers currently think of you when you are building a branding campaign. Today customers may not know that you exist or they may have a negative feel for your business because you haven’t been practicing proper methods. Have a clear understanding on exactly what the customers think of you.

If you are unsure what the customers think of you then you may need to send out surveys and questionnaires. These types of things can help you get a good idea where you stand with the perception of the customers. It is okay if it is bad today. It will give you something to build on with your branding campaign.

Qualities Perceived by the Customers

The next thing you need to do with a branding campaign is to determine the different qualities that are perceived about your products by the customers. Do you have a good reputation with the consumer world for providing total quality in your products or are your products considered to be garbage and not worth the money?

The qualities of your business may be many things. When you think about how customers consider the qualities of your business, make sure you consider the products you offer, the customer support you provide, your image, or anything else that would make a customer think of quality coming from your company.

The vision and mission statement are very important for every business no matter how big or small. Make sure that your brand works well and matches what you say you want to deliver. Determine what the benefits and features of your business are and have a clear picture on this. You will need this information to provide a clear picture when you focus on developing your brand.

Also learn about what the customers really think of you. You might think customers absolutely love you when they are really bashing you on the quality of your product. Knowing what the customers think is very important. Creating a brand based on customer input can be successful, especially if you change the design of something for the customers. This gives them a sense of ownership and it shows them you really do care.

To Your Success

Tony Markx

BannerFans.com

What is Branding?

Branding is all about image of a business. The concept doesn’t only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more.

Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then an advertising campaign can be much more effective.

The success of a company can be determined by a brand. Branding includes many factors which help a company be successful. these factors may include a website, marketing efforts, and anything that gives a company an identity. Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions.

All companies should practice branding. Brick and mortar business and online companies benefit through branding methods. It is common for smaller companies and online businesses to fail due to a lack of understanding about the importance and factors of a good brand.

Branding ensures professionalism with a company. It seals the deal on an entire package. A small company with a brand looks just as good as a large corporation when they practice the right techniques. Brands enhance your confidence as a business owner but also in the consumers that you really can deliver what you promise.

Branding offers consistency with a business. It gives direction to employees and customers know what to expect. Consistency can be performed through the use of things like business cards, t-shirts, and more. Consistency includes visibility techniques that are professional and will remain in the memory of a consumer.

One concept that consumers often attach to a brand is called brand equity. A brand is often considered to be an asset also. For example, if you have developed a very good brand that is well known as being a top distributor of massage chairs and you have a competitor with a brand known to provide defective products, your brand will be worth more.

To Your Success

Tony Markx

BannerFans.com

Tips on selling Flip Websites for a High Price

It would not be an exaggeration to say that the market for flip
websites is constantly growing. Many companies and entrepreneurs
do not mind paying big bucks for decently established websites on
relevant niches, as they do not have enough time and energy to
spend on building a website from scratch. On the other hand, a
website flipper is a professional who uses all his skills and talents to
establish a website to sell it for a good profit.

The following are some tips to sell flip websites for the maximum
price:

1) Excellent presentation: In the website market, nothing sells
better than a superior presentation and appearance. A flip website
with a professional appearance will attract many buyers to your
website.

2) Prove Boosted traffic: The details of the website should include
all the important site statistics like increased traffic. Any potential
buyer is bound to consider purchasing a flip website which has proven record
of regular traffic which will surely continue for some time in the
future. Big companies do not mind paying huge amounts for
websites with high traffic, as they are positive about converting the
traffic into sales.

3) Income statistics: Any potential buyer would shell out big bucks,
only if your website justifies the price. Providing the potential
buyers with a very realistic picture of all the investments,
expenditure, and profits, will encourage the buyers to fix the deal
with you. A successful website flipper ensures that the income
statistics include all the important components.

4) Set a realistic price: Attaching a realistic price tag to your
venture will attract more and more buyers to your flip website. A
realistic price is based on the current profits of the site and has
nothing to do with the future potential of the website. A
professional website flipper never increases the price of the website
because of his personal experiences and emotions attached to the
website.

5) Select a suitable platform for the sale of your website: This is
one of the final yet very important steps which decide the results of
one’s hard work. Majority of the website flippers will agree with the
fact there are some website auction sites which fetch much better
price for flip websites than others.

It is important to auction one’s
website on higher paying sites to get maximum exposure and profit.
It would not be difficult to gain high profits on one’s website flipping
ventures, if the above tips are followed diligently.

To Your Success

Tony Markx

BannerFans.com

5 Tips on Selecting the Right Niche for
Website Flipping

Selecting the right niche is one of the most obvious secrets of a
successful website flipping business. Most of the successful website
flippers will confirm the fact that the choice of a suitable niche can make
or break Your website flipping business. Most professional website flippers focus
on a niche which is of universal interest and hence is more likely to
attract a large number of potential buyers.

Given below are some tips on determining on the right niches:

1) The first and the most important tip, as discussed above, is to
select niches which are bound to be of interest to almost everyone.
Of course, no topic can be of interest to everyone, but the approach
should be to decide on a universal niche which is very general in
nature and hence is bound to create great interest among potential
buyers. Some examples of such universal topics are health, fitness,
love, relationships, movies, fashion, home décor, sports, celebrities
and entertainment.

2) If none of the above topics interest you or if you are one of those
who believe in doing your own research, then you are advised to
be sure to focus on a niche on the basis of its revenue potential. It is also
advised to broaden the niche as much as possible, as broad niches
are more likely to attract higher paying clients as well as
broaden Your buyer market.

3) One’s research should include the thorough understanding of
the Sitepoint market place and other relevant selling websites.
One’s motto should be to find the types of
websites which are sold or create interest among the buyers very
frequently. One should also try to understand the underlying reason
of the interest of the buyers in those websites.

4) Also look for websites which did not manage to create any
interest in the buyers, and try to understand the drawbacks and the
loopholes of such websites. The best way is to compare them with
similar websites which had great selling potential. One’s aim should
be to determine if one can improve the low potential website to a
high potential one.

5) To come across niches which have high demand, but have very
low or no competition, is any website flippers dream. One can find
such interesting niches on applications like Google trends which
gives one greatly detailed data about the latest searches. Because of the
low competition, it is more than a probability that with a bit of effort
one can secure good ranks on search engines for such websites.

Which in turn results in high traffic and earning potential. Because of
all these features, these websites have the potential for getting sold
for a very high price. One can also study the marketplaces of
networks like Clickbank, to have an understanding of products
which sell easily and are high paying as well.

To Your Success

Tony Markx

BannerFans.com

Website Flipping: 5 Ideas on Selecting the
Right Domain Name

Domain name plays a very crucial part in realizing higher profits
than expected. A website with an apt domain name is more likely to
be the focus of many high paying buyers. The following are some
tips and advice which will help you in deciding on the right domain
name:

1) A domain name should reflect the essence of the website:
A suitable domain name can work wonders for any business, as it
stands for the business’s online identity. Website flippers should
make sure that the chosen domain name is short, impressive and
memorable. A domain name which performs well with the search
engine rankings and reflects the essence of the content of the
website is bound to go for a higher price.

2) A domain name should be keyword oriented: Before
deciding on the final domain name for your flip website, one should
research on the internet to find out the most searched keywords
related to the concerned business. A website flipper should try his
level best to include that keyword in the domain name. Not only in
the domain name, the important keywords and phrases should be
intelligently included in the content of the website as well, as it
takes the website a long way in securing better ranks on the search
engines.

3) Keep the domain names away from brand names and
trademarks: Any professional webmaster should care enough to
avoid using any brand names or trademarks in the domain names.
It is essential because many potential buyers hesitate to buy such
websites. Any domain name which is most likely to infringe the
trademarks of any company is bound to lose favor in the eyes of
buyer.

4) Always determine on a dot com domain name: If your plans
of website flipping does not include the monetizing part, then a dot
com domain name is best for your flip website. A dot com domain
name especially works well for business and commercial websites.

5) Register similar domain names if possible: Registering
similar domain names is very likely to result in almost double the
profits for website flippers. It is especially true, as many companies
and entrepreneurs who buy flipped websites with plans of huge
businesses. These buyers with big plans do not mind paying extra
to avoid any hassles with cyber-squatters in the future.

Selecting a right domain name requires a lot of patience and
research. An apt domain name has the potential to make your flip
website rise above the competition and hence will result in huge
profits for you.

To Your Success

Tony Markx


BannerFans.com

Facts to consider before purchasing a website
for flipping

Any professional webmaster would consider purchasing a website
for a low price, with an intention to renovate and restructure it to
gain big profits as a great business proposal.

However, there are not many webmasters who are
unable to gain the expected profits from their venture. Their
disappointment is mainly because they overlook some important
aspects before purchasing a website for flipping.

Given below are some very important facts to be considered before
purchasing a website for flipping:

1) Purchase a website with original content:

On any auction sites, there won’t be dearth of websites with perfect looks and
designs; however, it is very important to check the content and
articles of the website with sites like Copyscape or Dupefree for
originality. If these sights confirm the content as duplicate, then it
is better to ignore the content from the site’s value, as it is more
than a probability that you will have to change the entire content to
increase the value of the website. A site with duplicate content is
likely to score a very low rank on any search engine.

2) Be wary of banned sites:

It is a well-known fact that a banned website is of no use to anyone.
Hence it is advised that before actually deciding on the purchase of the website,
it is in the best interest of any website flipper to check the website
with iwebtools.com to ensure that the website is not banned by Google.

3) Always be sure to choose websites with quality back links:

Back links play a very crucial part in securing a better rank on the search
engines. Try to give more importance to websites with quality back
links. Of course, quantity is also important, but a website with 10
quality links should always be preferred over a website with hundreds of
broken, inferior or non-relevant back links.

4) Look for websites with a better rank:

Websites which score a better rank on search engines are likely to attract more traffic than
websites with lower a rank. Any website flipper should try to
purchase a website with a good rank which can be improved
considerably with a bit of effort and skill. A website which ranks
high on the PR ladder can assure you much better profits.

5) Beware of scammers on auction sites:

It is not uncommon to find beautiful websites on auction sites with great site statistics.
However, it is advised not to get carried away with the site statistics
mentioned in the details, as they might not be true. The world is not
an ideal place and hence it is again in the best interest of your business to
check the relevancy and accuracy of all the given statistics yourself.

By following the above mentioned simple tips, any website flipper
has a better chance of securing a good deal, which is bound to give
him higher profits in the future.

To Your Success

Tony Markx

BannerFans.com

Website Flipping: 5 Reasons Why People Fail

Website flipping is undoubtedly one of the fastest growing industries
on the internet. However, it is also a fact that the industry is hyped
to some extent, as there are not many web masters out there who
confirm to have gained huge profits from the business of website
flipping. So what differentiates a successful website flipper from a
website flipper who is a failure or is not that successful?

This article aims at helping all those website flippers who are
considering website flipping as a serious profession and want to
avoid all the reasons which can hinder their success. Please find
some important facts below, which will give a clear understanding of
the reason why many website flippers fail to make it big in the
industry:

1) Lack of thorough research: Website flipping is definitely one
of the most profitable jobs on the internet, and hence it does not
come as a surprise when many skilled webmasters are tempted to
jump into the vocation without researching all the niches thoroughly.
One fact which no webmaster can afford to ignore is the importance
of a dynamic niche. Any website, however well-designed, is going to
attract potential buyers only if it includes a topic which is of interest
to many.

2) Placing Your focus on a niche which cannot be monetized: It is
not only important to focus properly on a popular niche, but it is equally
important to check the feasibility of the monetizing factor of the
determined niche. One of the primary reasons for the failure of many
webmasters is that they do not give due importance to the
monetizing factor. Websites with niches which are difficult to
monetize are likely to fetch very low or no profits.

3) Neglect content: Quality content plays a very decisive role in
determining the value of the website. Any website with a poor
content level is bound to be ignored by many buyers. Poor content is an
indication that the website was dealt with by an unprofessional, and
hence is very unlikely to attract any high paying buyers. Leaving No doubt
that a website flipper who does not attach due importance to the
content factor, is very unlikely to become a successful website
flipper at all.

4) Outrageous pricing: Many webmasters do everything right
with their website; however to demand such a high price for it will leave many
potential buyers to lose interest in such deals. However good a flipped
website is, it should be reasonably priced, for the buyer to find it
attractive and profitable.

5) Substandard appearance: The look of the website plays a
major role in getting a high paying customer as the look is the first
thing which is going to bring the buyer closer to the deal. Any
website flipper, who fails in beautifying his website, is very unlikely
to make it big.

If you are a website flipper who is diligent enough to avoid the
above mentioned reasons for failure, you should not be surprised
when success knocks on your door next time!

To Your Success

Tony Markx

BannerFans.com



Easy Ways to Make Money through Website
Flipping

Website flipping has emerged as one of the most lucrative
businesses on the internet today. There is no doubt that website
flipping if done professionally can result in unimaginable profits,
that too with very little or no investment.

There are primarily two ways of entering into the exciting
business of website flipping:

1) Creating one’s own websites:

Creating one’s own website can save one from any investments as one
can create a great website with quality content, purchase an impressive domain name,
monetize the flip website to a required level and then find a suitable
buyer for it on one of the popular auction sites.

2) Purchase an existing website and renovate it:

It is an easier and faster way of entering the business;
however it does require some investment.
Some important steps involved in making money through website
flipping are as follows:

1) Acquiring a good domain name:

A domain name which is short and sweet, and at the same time
reflects the gist of the content of the website can take any business
a long way. Hence, acquiring a good domain name plays a very important
part increasing the value of your flip website

2) Create or find a template:

The next important step is to create or find a suitable template
which goes well with the determined niche.
One also needs to have basic HTML skills to ensure that all the other
pages are linked to the home page. Adding free Photoshop
templates to the flip websites will give the website a very
professional look, increasing the value of the websites considerably.

3) Monetize your flip website:

Monetizing a flip website will ensure that your flip website attracts
high paying buyers. Potential buyers seriously look for monetized sites
as it saves them considerable time and energy.
They just have to start the promotion of the
website through affiliate links. While monetizing your site, it is
highly recommended that you consider products only from
Clickbank and Adsense. Unlike other sites, these two sites are very
liberal, and hence the buyer will not face any problems in the
future.

4) Sell your flip website:

Before selling your flip website, ensure
that you covered all the necessary steps like increasing the traffic
and the sales. One should also try to improve the ranking of the
website on search engines; as such websites are sold for a higher
price. Once you are sure that everything is perfect, you can sell the
flip website on sites like Ebay, Digital Point or Sitepoint.

To Your Success

Tony Markx

BannerFans.com

Blog Flipping: Essential Facts Which No Blog Flipper
Should Ignore.

Many big companies and entrepreneurs have realized the
importance and massively hidden potential of a popular blog. These
companies, however, lack the patience, energy or time to build one.
Hence they do not mind paying for an established blog.

It is because of this reason that blog flipping has become one of the
fastest growing businesses on the internet.

There are two different ways of going about blog flipping:

1)

The first method is to focus on a blog which has a huge
potential but is not producing the desired results due to some
shortcomings and weaknesses, and to purchase it. Then boosting
the traffic and the sales of the blog to the requisite level, will
definitely attract potential high paying buyers to the blog.

2)

The second and the most popular method is to develop a domain
on a universal niche, develop a blog and to sell it for huge profits.
Some important facts about blog flipping which demand due
importance from professional blog flippers are:

1)

It is of prime importance to be thorough with the research on the
niche. Any blog can be sold for a big amount only if it holds value for
the potential buyers. The same goes for the website which you are
considering to purchase. Any website which is attracting your
investment should have the potential to attract buyers, of course
with a bit of renovation, remodeling and boosted traffic.

2)

There are different types of companies which are interested in
different types of blogs. Some companies might only be interested
in blogs with huge traffic and might overlook the profits,
as they are confident of their products and services,
and are certain about converting the huge traffic into sales.

3)

However, it would not be an exaggeration to say that a majority of
the buyers look for blogs with profits. It is best to refurbish a blog
till it starts generating a decent regular income. A profitable blog
is bound to get sold for a higher price.

4)

Selecting an apt niche, a domain name which reflects the
essence of the website and quality content can increase the value of
any blog several fold. One also needs to be sure enough to
focus on providing a quality product.

Once you are done with the above steps, you should not be facing
any issues in selling the flipped blog at any of the auction sites at
considerable profits.

To Your Success

Tony Markx

How to Sell your Digital Photography at Stock Photo Sites Plus 8 Ways to Earn Money with Digital Photography

Many of your hobbies can be turned into business ideas that can make you money. As a digital photographer you can sell those beautiful photographs online. Here are some ways to do that.

Digital photography allows you to capture a variety of images in a variety of formats. For instance, remember when you used to visit the carnival or amusement park and they took those old-fashioned pictures of people? The pictures looked faded but that was simply a sepia tone. You can create the same effect on your digital camera when you edit a photo.

Stock photography is one of the best ways to break into the online digital photography market. You can sell your photos to others who need pictures for websites, newsletters, magazines and e-zines and other media. Surf the Web lately? Many of the photos look the same. Your photos can add a new flavor to what is currently being offered. There is never any harm in seeing how your images will be perceived.

First, understand how the stock photography business works. On these sites, customers can purchase pictures or lease them for a certain amount of time. On some sites, photos are free to use when signing an agreement of use and including a link back to the site.

As a photographer, you will make more money if your photos are leased as opposed to being sold. The one time sale may net you some cash but the lease will provide a continuous source of income off of that one photograph. And, many people can pay to lease the photograph at one time. Through the leasing process, your work will be viewed by a large audience.

Start by researching current stock photography sites. Find one that offers the leasing option to customers and also has an easy-to-navigate site. Begin here and test the waters with your work.

Now, all you need to do is produce some quality work. Look at other stock photographs. What do they have in common? Are the pictures clear? Can you make out all of the features of the photo? At the least, your photographs need to be clear with the subjects in the foreground.

Another consideration is the type of digital photos you are trying to sell. More of the same that already exists won’t be received well. The stock photography companies are out to make money too. Don’t be afraid to try some new ideas for holiday photos or for everyday photos. They will let you know what does and does not sell.

In the meantime, create a website or blog with links to the stock photography sites featuring your work. This will send more people to view your photographs and may lead to other opportunities in the future.


8 Ways to Earn Money with Digital Photography

Are you a shutterbug? If you like to snap pictures at family events or just out in the neighborhood, put that camera to good use in ways that will earn you money for your efforts. This article mentions eight ways that you can make money with digital photography.

The world of photography has changed since the instant camera was developed. With a digital camera, you can take a not so good shot and make it perfect using a variety of software options. Best of all, pictures can be printed on quality paper on your printer or at a store kiosk for just a few cents per picture.

Technology has created memory cards much like the flash drive storage medium to file and save pictures for sharing on the Internet. You can easily upload pictures from the memory card to your friends, family and a blog or website if you have one.

1. Stock photography. This business is growing. For website newsletters, magazines and articles, publishers look for photos that capture the essence of their articles. It is not terribly convenient to go out and snap some pictures every time you need one. Selling stock photographs to businesses and individuals is convenient for them and lucrative for you.

2. Wedding photographer. Okay so if you aren’t a professional you won’t be the main photographer at first but you can be hired to take candid shots at the reception or wedding photos after the ceremony. The happy couple can order as many pictures as they want and you can create wedding CDs of the pictures you took.

3. Newspaper pics. If you are in the right place at the right time, you might capture photos that are worthy of the newspaper. When news happens, a newspaper photographer might not be on the scene. You can capture the moments and sell them to newspapers. Snapping shots at community events may also earn you some money from local newspapers.

4. Magazine photographer. Create a portfolio of photos that you’ve taken and submit them to magazines. Looking at your work, they may hire you for assignments. Magazines are a tough market to break into so cut your teeth on other smaller assignments for local newspapers.

5. Local photography business. Ever gotten a mailing that shows cars for sale or houses for sale? Someone had to take those photographs. It could be you. Hire yourself out to area businesses to do the photographs for them.

6. Event photographer. Some families like to document their events like family reunions, christenings, bar mitzvahs and birthday parties. You can be the eyes in the room catching candid shots of everyone.

7. Photography website. If you know a lot about digital cameras and photography, create a website to sell photography products. Keep visitors and customers coming back with engaging content on various aspects of photography.

8. Teach a photography class. Those cameras look easy to use but some of those symbols can mix people up. Teach others to use their digital camera and create great pictures that they, too, can market as a business.

Do you like photography? What started off as a hobby can become a new business venture.

To Your Success

Tony Markx

What does it take to be successful in an online business?

In an online business you have to have an understanding of general business principles just like any other business in the world.

In an online business you need to understand several areas of business that go into making any business successful, You need to understand first that Location is key.

If you own a brick and mortar business you need to have it in a good location. For example on the corner of two busy streets.

By having the best location for your business your are positioning yourself to generate traffic. Online you want to make sure that the "location" of your business is in the best location that it can possibly be.

Location is the first part to any successful business. And location in business translates to marketing and advertising online. If your website or blog isn't positioned in locations with an affective call to action as to why they should come see what your doing at your site then you just lost without even beginning!

Make sure you have High quality content, content that intrigues readers! content that asks questions, posts pictures video and audio! Mix it up!

The best thing you can do for your online business is have a blog with highly valuable unique content. If you constantly create new content that will position you better in the search engines and help your *KEYWORD* Location!

Make sure you have High quality content, content that intrigues readers! content that asks questions, posts pictures video and audio! Mix it up!

The best thing you can do for your online business is have a blog with highly valuable unique content. If you constantly create new content that will position you better in the
search engines and help your *KEYWORD* Location!

Make sure that you are constantly producing content and delivering value and intriguing people with your writing by asking questions, asking them to leave comments and being extremely interactive.

So whatever marketplace you are in or whatever business you want to make sure that you have a unique viewpoint and show that in your writing and videos and wherever you are online.

The biggest mistake that I see people doing online is not being themselves and trying to share their website and products with everyone. That just doesn't work. You need to give away free value and unique information then once in a while insert an affiliate link or link to your products or services.

The reason I created the wtc method was exactly for that reason. I see so many people trying to not "re-invent the wheel" and do it the guru's way.

One thing that I have realized is that you can follow the same traffic generation strategies and marketing principles that they use but you cannot be them and there products. You need to have your own personality and products and services. When you set yourself apart and have expertise in a smaller niche or sub-niche you set yourself apart from the "rest of the crowd."

I Think that you need to learn these three topics very well in order to be successful online...

1. Websites
2. Traffic
3. Conversion

The first thing that you need to learn is obviously getting a website up, you can do it yourself or hire someone.

It is good to have a basic understanding of websites, html and how wordpress works for example if you are blogging through that platform. The reason it's good to have a basic knowledge in this area is so that you can have it work for you best.

The best websites out there are the most complex yet simple at the same time. Just look at google and facebook, simple yet complex!

So it's good to start to learn and get a basic understanding so that you can make your blog or webpage more exciting and implement different things that may help your sales or opt-in rate such as a video or audio.

And you never know... You may come up with a new "BIG website idea" like facebook or youtube? so it's good to have general knowledge!

The Second thing that is extremely important is traffic generation.

Traffic generation is really not that hard at all. Here are a few examples of ways to start sending traffic to your website immediately.

You can write squidoo lenses, articles, hubpages, blogspot and wordpress free blogs, video marketing through youtube, twitter, facebook, myspace and that's just a start!

The list goes on and on.

Once you start to create content outside of your website that is valuable information you will find that visitors will come visit your website from it. So go to these websites and create content and point them back to your website or blog.

The benefit to making content on these sites also helps with your search engine rankings because it's links pointing back to your site. Traffic is where a lot of people get stuck, BUT if you keep updating content on your site and adding more to other free sites out there like youtube, squidoo lenses and articles it will start to increase.

Just keep working at it! the other thing that I do is i read other bloggers in my marketplaces blog
and I will leave comments on their blog so that I have links from 100's of blogs out there pointing back to mine... :) pretty smart huh? try that one!

The Third part is the last puzzle piece that make's the picture complete.

If you have a website that's getting traffic this is the kicker.
You need to learn sales and marketing.

Conversion is one of the areas that i also see a lot of people get stuck online. They just do not know how to sell through their writing, video or anything!

This is extremely vital to your businesses life and growth. I would recommend reading some sales, marketing, and psychology books to understand how people work and what make's them take action and decide to say "YES!" and click the buy button on your webpage.

The best way to sell is to not sell, what I mean by that is simply offer it ot people as an option.
Your salespage or offer should do the selling. If you come across as desperate to get website visitors in your marketing then it won't work.

Decide to be indifferent about it, the more careless you are about your website the more they will care about it... make sense?
On your salespage for your product and service you want to do a couple of things...
You want to have an amazing offer that is worth more than the cost. If the product is $20 then they should be getting $100 worth of materials.

They should always feel like what they are getting outweighs what they are paying by a long shot. If they are getting more than what they are paying for by a long shot and it will help them in their business or life who wouldn't buy it?
they would feel stupid not too!

That is some of the best advice I can give to anyone who has an online business.

Master and I do mean "MASTER" websites, traffic and conversion.

I encourage you to read the wtc method to learn some of the basics if you haven't already. You can find it here:

http://Davidbeking.com/wtcmethodebook

I don't want your email address! I just want to help you out so I'm giving you my friends the straight download link because you are Tony's subscribers!

I hope that the wtc method can help you out and If I can help to I would love too!

I am now blogging at http://internetbusinessking.com and you can connect with me through the social sites on my blog if you would like.

I hope that you got some golden nuggets out of this post! And I hope that you use them and implement them in your business, I look forward to connecting with some of you soon!


David King

http://internetbusinessking.com