What Sets You Apart From the Competitors Brand
Competition
There are many things to consider about your competition when you are designing a branding campaign. Many businesses fail because they do not consider their competition. You need to do proper research about your competitors, learn what makes you different, why the customers should choose you, and much more.
Researching the Competition
You must always research your competition before you begin your brand. Every business must know who their primary competitors are. It is important to know if your company is on top of the list in the industry or exactly where you stand.
When researching competitors it is important to be thorough and learn everything about them that you can. How are you similar? Do they have the same products as you? What types of ad campaigns to they use that are successful? What campaigns to they use that are failing?
What Sets You Apart From the Competitors?
A very important factor when you are researching competitors of your products and services is that what you have that is different. If you have to, make a list of everything you have that they do not and vice versa. Determine what it is about your company that works.
Many of the competitors leave out a vital piece of information that they should be focusing on the product that they are not. This could be a perfect solution to getting a foot in and immediately ahead of the competitors.
When you determine the positive aspect that is different, that sets you completely apart from the competitors, it may be this information that is used for your ad campaign.
You never want to look the same as the rest of the companies in your industry. Don’t be afraid to step outside of the box and go different. This is how consumers will remember you. If you all look the same then it will be no difference to the customers when they make a choice that they are going to buy from.
Why Should Customers Shop From You?
Another part about setting yourself apart from the competitors is determining why the customers should shop from you and not the other guy. What is it about your business that makes you the right place to shop from?
If you offer sales or free shipping and the competitors don’t then you should use this as a focal point right up front. If you have a product that the competitor doesn’t then you should use this too. Show the customers why you are the better place. There are many ways to do this. You may have a customer service team that is available 24 hours a day and the other companies may only be open during normal business hours. This would be a focal point.
The reasons that customers should shop from you need to be clear and concise. You need to be entirely different than the rest of the businesses in your industry. Setting yourself apart from the rest is the best thing you can do because it will cause the customers to remember you specifically.
There will then be no confusion of which company you are in a group of businesses that look the same.
To Your Success
Tony Markx
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