If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.

Try Building Your List with Articles


You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

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As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"

Here are ten reasons why media coverage can help your online business grow:

1. Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives in the real world. Our opinions, desires, priorities, and decisions are heavily influenced by television, radio, books, magazines, and newspapers. Every business, online or offline, can benefit from positive media exposure.

2. Almost no business can afford to be absent from the Internet these days; even a local real estate agent gains a competitive edge from having a web site. By the same token, an online business gains a strong advantage by having an offline presence. Online and offline marketing of all types support each other.

3. Search engines won't bring most web site owners business. I just did a Google search for "books", and found about 85.2 million entries. Ninety-five percent of searchers will likely click on the first two (Amazon.com and BarnesAndNoble.com), most of the others will never get to the second page of the searches. This means that 85,199,990 web site book sellers cannot rely on search engines. How about searching for the word bookstore? Still almost seven million entries, and guess who the top two are?

4. You can't cheat the search engines. Try a search for books and carpentry. The odds are much better, with only 106,000 entries. That still means 105,990 web site book sellers will rarely be found. How about books and promotion? Almost two million entries. If a million carpentry book sellers are reading this article, five are smiling. The rest will only smile with an offline presence, such as a great article in their local newspaper or a call-in show on a radio station half way across the world.

5. The media can create interest in your product or service if they feature you as part of an interesting story. Online or offline, that's what media coverage does. A good story is gold.

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Publicity wake-up call

6 . The media is just starting now to wake up to the exciting things happening online. Timing is everything and this is the time.

7. The media are now working increasingly online. The online and offline worlds are converging more than ever before. Articles that appear in local papers, industry magazines and even commentary on radio broadcasts find themselves on the Internet. That can often mean powerful links to your web site. Publicity offline means promotion online.

8. If you are running a contest, placing a new interactive program on your site, winning an award, taking donations for a charity or doing anything noteworthy online, it is of interest in the offline world. The media can act as a funnel for people who spend less time than you and I do in front of a computer screen.

9. In the mainstream media, you are trustworthy. If they see it on TV or in the newspaper, people believe it. (Funny, they SAY they don't trust the media, but their actions speak louder.) Since web marketing is about relationships and trust (That is your strategy, right?), you can build that relationship with people who are only now getting online or who may not even be online for another couple years. By the time they are ready to buy from you, the relationship has already begun because they have carried your offline credibility (that's the biggest value of media coverage) with them onto the Internet.

10. In the mainstream media, you are real. I know many people who still don't buy anything online. They simply do not trust someone they cannot see. Sure, you might be honest, but how do they know? You could disappear into the ether tomorrow. While bricks-and-mortar stores can close just as fast, there is an impression that they are more real and more permanent. You can increase your realness and permanence through a media presence, and thereby increase your customer base.

Media relations is not always easy and not everyone can make it. You have to have something interesting to tell and have a creative way to make it newsworthy. (For great ideas, pick up a copy of Get In The News! But it is a low-cost way to drive traffic to your web site. And you may not need to get onto the front page of USA Today to succeed. You may simply want a mention in a few niche magazines where your targeted traffic can be found.

So if you don't like the idea of being a million entries down on a web search, or even 60 entries down, consider a low-cost, effective alternative - the media. With the right angle, media relations and publicity can expand your engine faster than search engines.

For more free media relations articles for reprint, please see our article directory

Permission is granted to republish this article on your website on condition that you include the following byline with all hyperlinks intact:

David Leonhardt is a freelance media relations consultant and a website marketing consultant. For a free quote, call 613-448-3931, or send us an email

According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change.

All of those folks trying to "beat the system" with doorway pages and invisible text are about to be (or have already been) punished by the Google Algorithm.

Why are things changing? Because Google wants to remain the premier search engine, which means returning content that matters to people doing the searches. It's true, marketers are not Google's primary customer. People using search engines to find information will always remain Google's #1 priority.

Think about people using search engines for a moment. Wait, forget about them ? think about yourself for a moment. When you turn to the internet for answers, what do you want? I may be an oddball, but when I'm looking for an answer to my question, I want, yes - an answer to my question. Your prospective customers are no different. To quote Dr. Phil, "People want what they want when they want it." Are you giving it to them?

If you're not giving them what they want, they probably won't give you what you want ( their attention, their contact information, and their money.) But there is one thing you can do that will inspire them to visit your site, make them open your offer, and improve your search engine positioning all at the same time.

So what is the one thing thing?

Provide content. Content is King and content means articles. Content means the information that addresses that web searcher's issues and needs.

And it's what Google expressly wants from you. It's what Google needs in order to remain the premier search engine. It's what Google will return in the very top positions of search results, even for the most popular keywords. The Patent Application makes it clear that doing this one thing is going to have a bigger impact than all the keyword stuffing and optimization you can do.

All you have to do is write a short (400-800 words) article on any topic that might be of interest to your target market. If you sell computers, write a review of some recently released technology. If you are a consultant, explain how companies can improve using some of the handy tips and tricks you know.

Your tips and tricks don't have to be the "magic" of your offering. You don't have to give away the store. There are some things that you consider quite fundamental in your industry - and there are thousands of newcomers who don't yet know the fundamentals. Through your articles, you will be the expert who shows them the ropes. Imagine how much this elevates their opinion of you. You become an instant guru.

You become known as an expert in your field, someone who really knows what's going on in your space. What kinds of problems might your target market be trying to solve online? Write an article to explain a solution to them.

For instance:
I use Article Marketer (www.articlemarketer.com) to distribute my articles to thousands of newsletter editors for publication. It costs me $39.95 to distribute as many articles as I want for three full months. It's a great bargain.

I use a hosted service from Sales Force (www.salesforce.com) to manage my leads. It costs me $65 per month for a full-featured sales force automation and lead management system that I can get to from any computer with internet access. Like my American Express card, I don't leave home without it.

I use the free service from PRWeb (www.prweb.com) to send out press releases to the media for my clients. Their paid service is about $400, but I've always been happy with the results from their free version.

Can you see how telling people about these tools takes nothing away from my own service offering? Giving away this information does one very important thing: it makes my target market happy.

After all, how many people don't even know that www.articlemarketer.com is a tool they should be using or that salesforce.com offers a web based lead management SFA offering? When they read my article, they get valuable information about something they can use right now to get more traffic, find more prospects, and increase their sales volume. They are satisfied.

Then the magic happens.

When they get to the end of my article, if they like the free information I've provided, they will want to know more. I put my website address in the resource box (yep, see below) and I get a flood of traffic to my site. Not just any old traffic though. The people coming to my website are pre-qualified. It's what Ken Evoy says is crucial in selling online, these visitors are "open to an offer" from me.

They have already proven to have an interest in what I'm talking about, and they already feel somewhat comfortable with me, my style, my approach, etc. When they arrive at my web site, they get a lot of information absolutely free. They can also purchase things I have for sale.

I've seen dramatic spikes in my Simplified Selling book sales after distributing an article. The conversion rate is better too ? meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.

Of course, it's not that expensive to buy an ad in a newsletter ? but does anyone have enough money to pay for advertising in every newsletter that reaches a particular target market? Of course not, there are hundreds of thousands of ezines published on the web and in print.

However, publishers need content and they are willing to publish your free reprint article (meaning they don't have to pay you for your writing) and in exchange they provide a link to your website.

That link shows up in newsletters to be seen by your prospective customers. You also get permanent links on websites - something else that the Google Patent identifies as important when ranking sites.

So sit down, draft out an article on some topic you like, and get it published. Watch as the world beats a path to your door.



Premium Marketing Resources : MarketNRG.net

By Learning How To Write Successful Articles You are able to Profit Fast. If You are writing articles to make profits You must always make sure that You use Unique, Relevant, and most importantly Helpful Information that gives the answers to Your Readers needs or questions !

If the content You write in Your articles is Unique and one-off it will be seen by the search engines as non-duplicated and should shoot straight to the top of their rankings and search results, which in-turn should bring You a quick growing amount of traffic and a large percentage of sales.

You and Your Business can make profits fast just by spending a short amount of time learning how to write successful articles and then spread them like wildfire across the web through Your own website First, then more importantly from a viral aspect, distribute them to online article directories where people can use them as content for free on their website.
When they do that it provides a one-way backlink to Your website, which the search engines look at as well in ranking Your website, so the more the better.

Always make sure that the link or links in your author/resource box point straight back to Your website/websites, or re-directed through a domain name you own to your affiliate links to stop link thieves . This to me is rule number 1. You are wasting time writing if the link is not pointing to Your Point of Sale.
By writing successful Articles they can have the ability to advertise for free for you for years to come, and they are far more effective than ads because you are giving information and building a relationship with your reader.

Unique, Relevant Genuine Content is what drives the Net today and people plus the search engines and their SERP's ( search engine results pages ) can not get enough of it. If You can Learn How To Write Successful Articles and find a niche or hobby You know something about, You can make Great Profits Fast. If you can write just one short article a week, usually 500 to 700 per words and send it out each week to online Free article directories, and you do this consistently, you will brand yourself as an expert in your field of writing while making money at the same time.

Write a great resource box that will sell you to your market properly by first appealing to their curiosity or secondly to their humor, and even better if you are able to write a resource box by-line that incorporates both angles. Format your article correctly, and you will demonstrate that you are a professional. Publishers will want to publish your articles again and again.

If you are a serious about becoming a writer, I believe that You can not afford not to Learn How To Write Successful Articles This is the quickest, easiest way for a writer to market their products or affiliate links and programs they are promoting, and you'll have heaps of fun too because you'll not only be writing about stuff that You have an interest in, but in no-time You will be making Profits Fast!

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