Buy Keyword Domain Names ?......... Is this something You think about or even include in Your New Websites or Businesses Marketing Plan ? You would be very surprised just how many budding entrepreneurs and even some seasoned one's who are NOT using this VITAL and important tool that can have insane and explosive results when it comes to getting organic search engine results, NOT just once every now and then, but consistently time after time.
Now that is MONEY in the Bank..........
With the sheer cost of PPC being out of the reach of the everyday common marketer or businessman, You would NOT be blamed for thinking that " why would I even try and compete if I can NOT afford it. " But there is a way to actually get unreal amounts of FREE Traffic from the search engines by giving them exactly what they want...........
By understanding that You must Buy Keyword Domains that are exactly within Your given Niche or Business You all of a sudden become aware of the fact that You NO longer need PPC with extreme costs to be able to compete for top positions in the search engines, and just how POWERFUL using keywords are, in fact the price of a smart domain and FREE traffic received from it far out-weighs the return compared to exorbitant Pay Per Click Prices.
In every Business or Marketers arsenal there simply MUST be a PLAN, and in today's ever increasingly harder and faster changing online environment, that has to be said is growing much larger by the minute, You need every Heavy-Hitting Weapon You can have to be able to cut through all the growing Marketing NOISE and Population that's trying to get their own message across as well.............
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GEE how much more GOOD news do You want...............
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To Your Success
Tony Markx
Go Here Now and watch how to rank in the number 1 position on MSN
Like I said .
Focus on something that you can actually WIN with, and win big!
Get Your Own Video Business Now
What would it be like to be able to read your
customer's minds?
What if you knew exactly what products or
services people would buy?
And what if you could make this happen in a
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I've got some exciting news for you, because what
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I've just discovered Instant Form Pro, a brand
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Joel knows online marketing, and once again he
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Instant Form Pro is easy-to-use software that
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You've seen other survey and form software, but
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That, and much more, is why serious Internet
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Instant Form Pro was created with marketers in
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Tony Markx
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I don't want to offend you...
... But chances are you're only getting a fraction of the
traffic you could be from Google.
And that means you're losing sales.
See, more traffic from top Google rankings = more sales.
Period.
But here's the problem...
Most so-called Internet marketing "experts" want you to
believe you need special voodoo magic to get your website
to the top of Google, Yahoo, and MSN.
Well my good friend Derek Gehl has decided to take
a stand...
He's exposing the TRUTH behind search engine marketing.
Derek has created a free training video to show you his
"Simple 3-Step Formula" that will help you attract FLOODS
of eager buyers with a top search ranking.
(And there's no voodoo magic involved. Guaranteed.)
But it's only available for the next 48 hours, so you must
click here now:
And Learn The REAL Truth About Top GOOGLE Rankings
All the best,
To Your Success
Tony Markx
Get Your Own Video Business Now
http://www.screencamprofits.com
... so make sure you check it out right away!
Learn Internet Marketing Secrets Now
Private Label Rights Business
NO Presence Online = NO Money, SO
Do not forget to Get Your Own Full-Blown Business Online Today
Buy Businesses That Are ALREADY Making PROFITS
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Internet Business Broker
Website Properties is a complete Brokerage Service for Internet Businesses. Request A Free Consultation Today
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Vince Tan is at it again.
In case the name Vince Tan is not yet ringing any bells with you, this
is the guy that pulled off one of the biggest firesales of 2007, doing
$69,000 in sales in a mere 7 days.
.out of nowhere.
Yes, he came out of nowhere and racked up the kind of sales that some
never accomplish after years of being online.
He proved that it you WANT it you can do it. In fact, Vince became
quite the inspiration for many a marketer who never thought this kind
of fast online success to be possible.
So, here's why we're talking about this now, in 2008. you see, Vince
is going to do it again, this time shooting for 6 or even SEVEN figures
with NO out of pocket expenses!
Vince has made it his personal goal to show that ANYONE that wants to
accomplish this kind of success online can do it, regardless of how
much money they have OR don't have to start with.
Vince's firesale will go live on 18th November, BUT for now, you stand a
chance to win the complete firesale package plus some other extra stuff
worth $1,500 (or more!) by going to the site below and guessing the total
value of the firesale package! And also a $47 instant gift waiting for
you there if you join now.
Remember, that's 100+ top IM products that are currently selling in the
market Today!
Of course I've already put in my guess ;)
Check Out The Biggest Firesale Right Here Now
Vince has already managed to get over 100 Top Marketers to join forces
on this, again, without spending any of his own money, so you really
should follow this closely, and be on the lookout for the official launch
on November 18th, 2008.
Do It Now : Go Here
To Your Success
Tony Markx
Get Your Own Video Business Now
http://www.screencamprofits.com
... so make sure you check it out right away!
Learn Internet Marketing Secrets Now
Private Label Rights Business
NO Presence Online = NO Money, SO
Do not forget to Get Your Own Full-Blown Business Online Today
Buy Businesses That Are ALREADY Making PROFITS
Instant Business Online
Internet Business Broker
Website Properties is a complete Brokerage Service for Internet Businesses. Request A Free Consultation Today
Everyone wants to have their site rank well in Google.
And why not? Not only can Google send you a boatload of free traffic - it's also highly targeted, and it's one of the best ways to drive business.
The problem is, that exact same ideal is shared with thousands of your direct competitors. This creates an environment where you'll always be fighting, kicking and scratching to maintain your traffic - along with the ever present fear that your livelihood is only one "algorithm update" away from vanishing.
And that's if you can even get ranked for any decent keyword, to begin with...
In fact, only the largest, most-established authority sites can reliably see consistent traffic from Google. And even then, their rankings fluctuate constantly - several times a day, in some cases.
The fact is - it's getting harder and harder for the "little guy" to get any kind of meaningful web presence on the web these days.
Getting ranked in Google is almost impossible unless you've got a major promotional budget and some time on your hands to "wait" for your domain to become trusted (Google favors older domains). And advertising with pay-per-click ads isn't affordable like it once was.
Search marketing has finally become what everyone feared it would - a game reserved for big business.
But what if there was still a way to legitimately rank for keywords with tons of traffic?
And what if you could do this without having to spend months and even years building up an authority site to do so?
In fact - what if you could systematically create one-page minisites that could rapidly rank in the top 3 spots (consistently) for basically any keyword you target within a matter of a week or so?
Is this for real?
YES.
But not with Google.
It's happening right now, as we speak, on MSN.com
Now - before you think it - yes, I know, MSN doesn't have nearly the reach that Google does. But, it still does receive millions and millions of search users daily. After all - MSN is the default home-page for anyone who first uses Internet Explorer.
And, to put it in perspective, which would drive more traffic?
Occupying the #1 ranking for your most desirable keyword target on MSN?
Or occupying the #47 spot on page 5 of Google's results?
Sadly, it's actually more effort to make it to the 47th spot in Google than it is to literally dominate in MSN.
How does this work?
Watch this video to find out:
Go Here Now and watch how to rank in the number 1 position on MSN
Like I said - forget about Google.
Focus on something that you can actually WIN with, and win big!
Get Your Own Video Business NowI recently caught wind of a rather controversial video today - created by a guy named Dave Kelly.
It plainly shows some truly unreal organic rankings that he's been achieving (by the hundreds) with, well - what seems like an actual search engine "hack"...
(Video is here: Check This Out NOW)
I don't know how he's accomplishing this. It's crazy.
These are one-page sites he's ranking in the top 1st, 2nd & 3rd spots for keywords that have massive competition. One example in the video was where his site was #1 for out of 577 Million results.
And the mini-site was only a few weeks old. (Like I said - this ain't something you see every day...)
Anyway - the video is being used as a marketing tool for a product called "The Ultimate Search Engine Loophole", which is being marketed by Dave Kelly (obviously) and Chris Rempel.
Dave & Chris are both known as being straight-shooters in the marketing industry - which is why I didn't just dismiss this as being the regular "hypefest" when I saw it.
These aren't the kind of guys that put out re-hashed stuff.
It's weird that they'd be sharing this, though.
Anyway - check out the rankings in the video for yourself:
Go Here, This Is Simply Awesome
It's pretty impressive, to say the least...
To Your Success
Tony Markx
Get Your Own Video Business NowLet me get straight to the point:
I've always thought that the "good old days" of easy search engine rankings were a thing of the past.
It used to be that you could just copy the "meta tags" of a site you wanted to out-rank, submit your site to the search engine and "ta da", top rankings...
As you know - that's ancient history. Now it takes solid content and major link-building efforts. And months of just... waiting.
At least, that's what I've been led to believe.
But today, for the first time - I think I might actually be wrong...
I just finished watching a video that has literally left me stunned and a little confused. I don't honestly know what to think about it yet.
All I can say is... if this is for real... "wow".
See it for yourself By Going Here and Learn How To Get the Number 1 Spot in MSN Organic Search Results
(It's the video at the top of the page. Click play and be amazed...)
To Your Success.
Tony Markx
P.S. If you want, after you've checked out the video, reply to this email and let me know your thoughts. This could have a major impact for all of us...
Get Your Own Video Business NowIf you want to see how you can also get 14,348,907 free advertisements by just telling everyone you know to come get FREE LEADS continue reading.
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When you place an advertisement to our entire network it shows up at the very top of the member pages, all member pages, on the 1st of 6 top advertisements. Then when someone else places an ad you move to position 2, and so on until you are moved off.
Your ad may only stay on for a few hours or maybe a few minutes, but what is the value of getting an ad in front of millions of people for only a few minutes? A lot!
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Tony Markx
Get Your Own Video Business Now
http://www.screencamprofits.com
... so make sure you check it out right away!
Learn Internet Marketing Secrets Now
Private Label Rights Business
NO Presence Online = NO Money, SO
Do not forget to Get Your Own Full-Blown Business Online Today
Buy Businesses That Are ALREADY Making PROFITS
Instant Business Online
Internet Business Broker
Website Properties is a complete Brokerage Service for Internet Businesses. Request A Free Consultation Today
Getting back to your own product, it is a given that you will need to follow some important guidelines in order to come up with a product that will be enticing, informative, and affordable to your target audience. Here are some tips to help you get into the swing of developing the idea for such a product, actually following through with the creation of the product, and getting everything in order so you can effectively market the product.
It is important to always start at the beginning. When it comes to product development, there is really no other place to get your start. Assuming that you have performed due diligence and settled on the subject matter for your product, it is time to get into the design aspect of the product.
For the purposes of this section, we will focus on the creation of a line of informational E-books that will anchor a web site that also includes access to an online store that sells products related to the subject matter of the electronic books.
The thing to remember about informational E-books is that they have one main purpose or function. That function is to educate and promote further investigation into a specific subject. For example, if you plan on combining electronic books with an online herbal supplement business, then you will want to make sure the subject matter of the E-books is accurate, timely, and relevant to the products that are sold in the store. This will mean doing a great deal of research before you begin to write the first word.
You will want to explore the origins of the use of herbs in various schools of medicine and healing. Find what you can about the effectiveness of herbal remedies at various times and places. Locate research into the claims made for various herbs regarding the treatment of bodily ailments, and provide solid information about your source documents. In short, before you can hope to educate anyone else, you will need to spend some time educating yourself.
Once you have amassed sufficient knowledge and documentation to write effectively on the subject matter, you will need to begin the process of organizing your data. Hopefully, your research will have provided you with plenty of information that can serve as the basis for several E-books. Carefully divide your information into sub-categories, and organize the information in any format that will make it easy for you to retrieve the data.
This may mean resorting to traditional methods, such as the use of index cards. You may be able to create a series of electronic files and save them to your hard drive or on a CDR. The form of the organizational method is not as important as making sure that however you choose to organize the data, it will make it easy for you to locate what you need when you need it. It does not matter if you use a system that makes no sense to anyone else. The system only has to work for you.
Next, use the collected data as the inspiration for an outline of your E-book. Not only will this help to lay the groundwork for your table of contents, but the task will also create a resource that will help prevent you from wandering too far off the main topic. The purpose of an outline it to help create a logical and cohesive flow to the information that is being presented in the document.
Just as with any type of book, you want the thought processes presented in the material to follow a sensible chain of presentation, with each section or chapter logically leading into the following section. Thinking through this process in advance, rather than arbitrarily creating a collection of disjointed sections, will mean a lot less editing on the back end.
At the same time, it is important to not be so married to your first draft of the outline that you fail to include vital information or don't provide enough attention to any one point within the document. Keep in mind that the outline is a guide, not a sacred document that once handed down --- it can never be changed. Treat it with respect, but do not revere the outline to the point that you refuse to change it in any way. Feel free to revise, improve, rework, and in general adapt the outline as you move forward with the project.
One other thing you need to understand about the writing process as it relates to the production of an effective E-book. At some point, the text will begin to take on a life all its own. Do not be surprised if you find that the flow of the book demands that you state information in ways that would not normally occur to you.
In fact, you may find that some of the themes of the E-book are so important to the integrity of the contents that you find yourself repeating those themes in several chapters. There is absolutely nothing wrong with that approach, as long as there is a valid reason for doing so.
To keep the content fresh, make sure that even if you are presenting a point for the third time, keep the verbiage you use different from the other instances. This will help the flow of the document in two ways.
First, it helps to reinforce key concepts when you present them in slightly different settings throughout the work. Second, it provides the reader with the chance to evaluate the theme or concept in a different light each time that you bring up the point. If the first attempt to educate with the theme did not quite click with the reader, there is every chance that by the third attempt, a connection will have taken place.
When creating the text for the E-book it is important to apply a certain amount of self-discipline. The fact is that you may not feel much like writing on a given day. However one of the secrets of writing is that you engage in the task even if you are not in the mood.
All the fairy tales about muses who come to sit on you and provide you with pearls of wisdom that appear as if by magic are just that - fairy tales. Writing is work, and often happens to be hard work.
If you are having a little trouble getting started, stop thinking about the five thousand words you planned on writing today. Instead, focus on creating one good paragraph. Once that is done, it will be a little easier to convince yourself to write just one more. In a short time, you will find that the entire page is filled and you just got some great ideas on how to expand on the subject matter on hand.
Don't make the mistake of thinking that creativity comes and goes. It is always present. But sometimes it is necessary to drag creativity to the surface, kick and screaming. Don't be afraid to do just that.
Once you have the first draft of the content for your E-book, set it aside for a day or two. This will allow you to refresh your mind and be able to go back and edit the draft with eyes that are fresh and capable of being balanced in the way you read the document. There is an excellent chance that you will find sections you want to rework slightly, or perhaps change a word here or there to make the section a little more cohesive or clear in its meaning.
By all means feel free to do so. Just as the outline was not to be considered above reproach and change, your manuscript, though a work of art, is also subject to revision and improvement. Make one round of edits and put the manuscript away for another day or two. Then try a second round of edits. You may find very little to correct the second time, which is a sound clue that you are just about ready to begin the formatting process.
After the text for your E-book has gone through editing, the time has come to begin formatting the material from a manuscript into a workable E-book format. Fortunately, there are plenty of excellent software packages that can take a basic word processing document and easily format it for use in an electronic book format. Most will allow you to set the page sizes, arrange major headings, create a Table of Contents, and then import the text of the manuscript into the program.
You can also use the tools included with the software to create a cover, just as if you were publishing a hard copy of the work. In fact, that is the look and feel you want to set as your goal. The only difference between your electronic book and a "real" book should be that one is a collection of images on a screen, and the other is a tangible paper document.
Don't hesitate to experiment with different formats for your E-book. There is nothing that says you have to pick the first format and stick with it. If you find have images that are original and belong to you will enhance the text, then include them. Should flow charts or diagrams that you have created be helpful in illustrating points, then by all means work them into the body of the E-book.
Keep in mind that at the end of the process, you want to have a product that is high quality, and everything that you wanted it to be. If you are not proud of what you have created, it will make it much harder to interest anyone else in purchasing your product.
Before you actually place the E-book for sale online, you may want to provide one or two trusted individuals with an electronic copy, and get their feedback. You are looking for not only comments about the text. You also want to get their impressions about the organization of the material, the effectiveness of any images or charts you chose to include in the information, and the general look of the E-book.
This type of feedback may be very helpful in getting some idea of the reaction you can expect from your target audience. Little things, such as noting that the cover or images take too long to load on a dial-up connection may be important, if you plan on marketing the E-book to an audience that is more likely to still be using that technology.
This will give you one last chance to make some changes in format that will make the E-book more user friendly, and increase the chances that people who actually buy the book will recommend it to their friends and acquaintances.
Developing your own information product can be an exciting challenge. There is a lot of ground to cover before you ever begin the actual process of creating the product.
During those early stages, it may seem as if there is simply too much to do. Don't let yourself get overwhelmed with the details and don't set up some sort of deadline for completion that is not reasonable.
If you are creating the product in your spare time, realize that chances are you will need to devote the equivalent of several days or a week to the effort at the very least. Unless you are working with information that you have a strong relationship with, you will not be able to research and write content for an informational product over the weekend.
This means you will need to focus on turning out quality work, and realize that it will take as long as it takes.
At the same time, do not use the process as a reason to put off until tomorrow what you can do today. While you may reach a point where you feel frustrated or intimidated, don't let a day go by that some sort of progress is not made with the project. Even if it means only doing a little work, get that much done. You may be surprised how easy it makes the task of picking up and continuing on easier to face.
Above all, be realistic and don't expect to create a finished product in one simple round. Edits are your friend, and will only serve to make the informational product all the more useful. By exercising patience, an ample amount of discipline, and being open to correction and improvement, you will soon have an information product that you can market with full confidence.
To Your Success
Tony Markx
Get Your Own Video Business Now
http://www.screencamprofits.com
... so make sure you check it out right away!
Learn Internet Marketing Secrets Now
Private Label Rights Business
NO Presence Online = NO Money, SO
Do not forget to Get Your Own Full-Blown Business Online Today
Buy Businesses That Are ALREADY Making PROFITS
Instant Business Online
Internet Business Broker
Website Properties is a complete Brokerage Service for Internet Businesses. Request A Free Consultation Today
If you are interested in pairing your informational product with one or more physical products, chances are you will need to find products that can be easily ordered over the Internet, and also have a clear and concise connection to your information product.
For example, if your information product has to do with conducting business meetings, you would want to partner with vendors who provided services that had something to do with the meeting process.
For example, you may want to consider becoming an independent agent for an audio conference call bureau. Along with marketing your own informational product, you could also pick up teleconferencing clients who visit your site, like your product and find they would like to try holding meetings via an audio conference.
Many conference call bureaus offer agents a customized URL that will take prospects to a sign up page that is associated with the agent. Thus, the client gets to set up their own account with the conference bureau, but you as the agent get credit for the sale and any resulting commissions from their activity.
At the same time, you may also find that an alliance with a vendor who supplies conference room tables and supplies might be a good fit. Once again, creating a branded link from your advertising web site over to the vendor's online store will help generate traffic for them, and you will get credit for the sale.
Another potential vendor alliance would be with companies that produce conference room audio equipment. Many of these vendors also make good use of vendors and can easily create customized links that can be dropped on your web site.
People read your information, order it, and then notice that they can also be redirected to a site to look at speakerphones for a conference room. You may money with the sale of your information product, and also realize a return off the sale of a speakerphone via the branded link.
Finding all these wonderful vendors who want to set up a marketing strategy with you will take some careful investigation.
First, you need to be able to establish the legitimacy of the vendor.
What type of track record does the vendor have with processing orders in a timely manner?
Does the vendor sell quality products?
What can you find out about delivery methods?
How does the vendor provide quality customer support to people who purchase products from them?
Keep in mind that your reputation and your credibility will be tied back to that of any link that is found on your web site and associated in some manner with your information product. Shoddy products, poor customer service, and limited shipping options will all reflect not only on the vendor, but also on you.
For this reason, you want to find out everything you can about the vendor before you ever begin to promote any type of relationship between you and the supplier.
Of course, there are also a number of private branding opportunities to be found on the Internet as well. You may find that you want to gear your information products toward a particular sector of the retail consumer market, such as in the case of health foods or herbal supplements. Along with your written products, you may want to offer the convenience of a privately branded online health food store.
There are actually several vendors who offer this type of arrangement. With most of them, you are able to take a generic store front that is already stocked with products, use the owner control features that are granted to you as part of the total package, and set your own retail rates for the items included in the store. Orders placed online are routed to a central fulfillment house, which handles the preparation and shipment of the order, as well as processing the payment.
In return for marketing the online store through your web site and other means, you get the difference between the retail price you set for the item and the wholesale price that is charged by your vendor. Generally, companies who offer this type of private branded online store also provide the reseller with online access, so it is easy to monitor the number of orders and get an idea of what items are selling well.
One of the easiest ways to begin your search for these types of opportunities is to conduct a keyword search using phrases such as "online store," "agent," "reseller," and a keyword that is closely associated with the subject matter of your information product. This can help you find opportunities that will be worth investigating.
As part of the process of your evaluation, make sure to look for online consumer reports about the parent company that handles the order fulfillment and stocks the shelves of your online store. Just as with agent opportunities, you need to be concerned about how the standard operating practices of your retail vendor partner will reflect on you and your efforts to build a viable business.
Look for companies that appear to have a high level of customer satisfaction, are not the frequent subjects of complaints, and appear to provide features that will allow you to easily develop a marketing campaign to promote the store.
It is important that you take your time in researching these opportunities. Don't be lured in by gimmicks that offer you some extra incentive if you sign up today. In the long run, that can be costly to both your reputation and your finances.
Instead, do your homework and create a list of potential vendor partners whose products you can represent and offer with full confidence.
Then, do some market testing. Begin with a simple effort, such as having friends or family check over the product offerings and get their opinions about the pricing, sizes, and range of products that are offered. What you are looking for is not only positive feedback, but also constructive criticism. Chances are that if your friends spot some liabilities associated with the product offerings, others will feel the same way.
This may be enough to convince you to look for other opportunities. However, if you feel strongly about the chances of succeeding with that vendor product line, you at least will have the chance to address those concerns in any information products you create that speak directly or indirectly to the product line.
Before launching an official and public relationship, you may also want to place a few orders yourself and see how things go. This will help you get familiar with the ordering process, so that in the event you are contacted by someone who is interested in how to place an order, you can respond based on your experience.
Second, this will allow you to inspect a few of the products first hand, and thus be assured of the general quality of the goods that are sold. Last, you will have the opportunity to test drive the vendor partner online tools, make sure you understand how they work, and can interact with their customer support team on any questions you have.
If you find that the responses you get are either both canned and ineffectual, or that there seems to be an unacceptable lag in how long it takes to get a response to any of your queries, this is a sure sign that you need to sever the relationship and look elsewhere.
You can rest assured that if the vendor takes a casual approach to communicating with a partner, there is not much chance of them being in a big hurry to interact with anyone who purchased goods from the online store.
The main rule of thumb about locating potential vendor partners for online sales to support your information product is to keep your focus. Make sure that whatever arrangements you make with a vendor; their offerings have a clear and supportive connection to your product.
Also, make sure you select a vendor partner that knows how to deliver both the goods and high quality customer care. If you manage to find all these qualities, then there is an excellent chance of consistent and continual success for both you and your partner.
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Tony Markx
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One of the first tasks you will face when it comes to creating informational products for sale on the Internet is deciding what the subject matter for the product will involve. There are actually several ways that you can come up with ideas that will allow you to form the basis for your product.
As is true with any type of informational writing, it is a good idea to start with that you know. The basis for your informational product may be the result of just about any type of experience that has been part of your life.
For example, you may find that some of the formal educational experiences of years past have given you some particular insights that can form the basis for an informational product. Work experience is another fertile field for coming up with numerous topics and approaches for constructing products that convey a great deal of information.
Religious backgrounds are another example of mining past experiences that may help to produce marketable information products that will have an appeal to one or more niche markets. In like manner, hobbies can also yield a wealth of ideas for information products that would attract the interest of a credible section of consumers.
Along with mining your own past experiences, there is also the need to determine the direction of your pitch in the informational products. Do you want to adopt an approach that helps to inform people of how to perform a task associated with a specific subject? Perhaps your emphasis is not going to be so much on how to do something, but what not to do.
With this approach, your direction is more along the lines of presenting information that will help people avoid pitfalls associated with particular actions or tasks. The idea is to create a credible and thought provoking information product that prevents people from wasting time and resources by pursuing ideas or procedures that have proven all too often to be nothing more than dead ends.
Cautionary information products are certainly a viable option, since they often attract the attention of people who do not want to be slowed down on the road to success.
If for some reason you do not want to mine your own past life experience, there are still other ways to come up with ideas that are likely to be ideal for creating information products to market and sell.
One method is to take a long hard look at the people around you. What types of interests do they have? Are there life experiences of theirs that you can learn from and thus utilize to create a product that would be attractive to a wider public?
Spending some time with family and friends and just allowing them to talk about whatever comes to mind may yield some interesting topics that you can explore as subject matter for your information product or products.
Regional or national issues may also be a source of ideas. Events that seem to have a significant impact on the ideas and attitudes of a large group of people can often provide the seed of an idea for an information product.
For example, persons who work in industries that are going through a period of downsizing may be very interested in an informational product that has to do with making lateral moves into new industries, as well as products that have to do with starting a whole new career.
Natural disasters may be the impetus behind the creation of informational products that speak to the development of skills and practices that help to keep people going when waters rise, the power is off, and weather conditions are not comfortable. Looking around you and connecting with what is going on in the world right now can often lead to several intriguing ideas for information products.
Once you have your basic idea for your information product, start putting it together. If your mind is a jumble of ideas and thoughts, sort them out by making a simple outline.
This will provide a basis for how you want to present the information and will help you organize the data in a flow that is logical and easy to grasp. The outline will also help you to not forget a point of interest that strikes you as being particularly relevant to the subject matter.
As helpful as the outline will be to the process of drafting the content of your information product, don't feel as if you are a slave to the outline. As you progress with the work, you will no doubt encounter other ideas or thoughts that you want to include. Feel free to see the outline as a work in progress, and add, revise, and delete as you see fit.
One of the truly great attributes of the computer age is the fact that a word processing program is a lot easier to use than a typewriter. It is very easy to go back and insert additional text when a burst of inspiration strikes.
No doubt, as you go along, there will be details that come to you that may be relevant to a section of the product that you have already completed. Simply go back and find a way to insert the new thought in the right place, so the integrity of the product is maintained.
Along with finding the inspiration for your information products, there is also the need to find ways to market and sell the products. One thing to understand is that there is no one mode of advertising that is going to be the only solid avenue to generating sales.
One of the quickest ways to kill the chances for making money with a product is to assume that engaging in one mode of advertising will take care of everything. Before you ever begin the first stages of working on your information product, make up your mind to be open to multiple options for marketing your work.
This will often include establishing your own web site, which will provide a connection to your product. You may also look for ways to establish ads on other web sites, providing links back to advertising copy and ordering instructions for your product.
Don't forget to look into print media options as well. You may be planning on going after a big audience via the Internet, but the fact is that many people still look for information in magazines, newspapers, and community publications. You may be surprised how much attention you can get from a simple well-placed ad in a well regarded print publication that caters to your target audience.
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Tony Markx
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One profitable way of succeeding as an Internet marketer is to create your own basic information products and then couple them with existing goods or services that help to enhance the reputation and effectiveness of your own brain child.
This, of course, means that you will need to create your own basic product that will serve as the foundation for your efforts.
This is not something that just anyone can do, and do well. In order to create your own products, there are several characteristics that will prove to be absolutely essential, if you really want to make an impact on a public that by and large are already jaded by all the products and services that are found online today.
One of the first things you have to ask yourself is just how creative are you? People may exhibit creativity in a number of different ways. For some people, creativity comes about by taking elements that are already in hand and finding new and exciting ways to employ those elements.
For example, a growing trend in decorating these days is the redesign. Rather than scrapping existing furnishings, interior re-designers come into the space and reorganize the items that are already owned by the occupants.
Persons with the ability to look at existing elements and see new and exciting ways to make use of those same elements definitely have what it takes to create a product that may contain a lot of the usual stuff, but is put together in a way that brings a whole new dimension to the concept.
Other people are much better at starting with nothing and creating something brand new. This ground up approach is usually the province of people who love the blank canvass, seeing it as a space that can be molded and shifted in any way they choose.
There are no boundaries, no preconceived expectations, and nothing to prevent making anything that they want. People who have exhibited the ability to take nothing and turn it into something certainly have what it takes to create a successful online product.
Then, there are people who express creativity by taking something that are tried and true and giving it a fresh and new looks. People with this type of ability often see all the good points of a product or service that has a proven track record.
Still, they feel it can be enhanced or improved in a number of small ways that will not only help to retain the interest of long term users, but also attract others who may have overlooked the product in the past, because it was such a common thing.
People with the ability to take a good thing and make it a little better, a little more user friendly, a little easier to understand, definitely have what it takes to come up with a product or service that can be effectively marketed online.
So where does your creativity level exhibit itself to best advantage? Let that direction lead you into the next step of the process, which is learning how to create products that will be marketable online.
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Tony Markx
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Sales language is simply the use of accepted terms and verbal techniques that are understood to be helpful in the process of identifying qualified leads, talking to interested prospects, and closing a sale. While the verbiage may tend to vary slightly from one sales setting to another, there are a number of rules that seem to apply across the board.
Here are some examples of effective sales language and how these approaches may be helpful.
One of the first things that any successful salesperson learns is that proper sales language employs the basic principle of conveying confidence. That confidence has to do with the belief that all the goods and services on the table are of the best quality.
Further, each and every one of them will make a huge difference in the quality of life for any person who chooses to buy any of the services offered. Along with the knowledge that the goods and services are absolutely the best thing since sliced bread, the salesperson also has full confidence in his or her ability to convince the buyer of how good the products happen to be.
Without this underlying level of confidence, even the most convincing of all verbal techniques will fall short of the mark.
Sales language is all about accentuating the positive. Helping people to realize the value of what you have to offer involves conveying that what you have will make any task easier to accomplish. Along with making the task easier, your product will also speed up the process so there is more time to devote to other matters.
Best of all, it will also pay for itself in a very short period of time.
This means understanding what types of approaches will make an immediate impact with a customer. For example, if you open with something along the lines of “how would you like to leave a half hour early every day and still get all your work done?” you are certain to grab the attention of just about anyone.
You are using sales language to offer something of value to the individual and chances are you will get the chance to explain just what you mean.
Another part of employing sales language is learning when to ask clarifying questions. One you have engaged a prospect and you begin to get feedback, it is important that you check now and then to make sure the two of you are on the same page. Clarifying questions is one of the verbal tools you can use to keep on track.
A clarifying question is simply when you take a moment to ask a question that helps to ensure you understand something that the prospect has told you. Often, these types of questions are phrased to allow a simple yes or no response.
For example, if the client has mentioned the use of word processing software applications, you may want to take the matter one step further, and ask of in addition to word processing, would spreadsheet capability at no extra cost be something that would help out in the workplace.
This allows you to add more value to a need that is already expressed, and provide the prospect with one more reason to keep talking to you.
Along with the clarifying question, another verbal tool in your arsenal is the perception check. Here you are making sure that you assimilated information provided by the prospect. Often, a perception check will begin with a phrase like “if I understand you correctly” or “from what you have told me, I understand that you need.”
The point of the perception check is to allow the seller the chance to present in his or her own words what the buyer has indicated is a want or need. In turn, the buyer has the chance to affirm that the seller has indeed grasped the need, or has the chance to correct the perception of the seller if the connection did not quite capture everything.
It is important to frame the perception check so that any mis-communication is owned by the seller, and does not reflect on the buyer.
In fact, sales language should always place the burden of providing services on the seller. This leaves the buyer as seeming to be in complete control of the conversation, and without any sense that the buyer is being unclear or imprecise. This approach also conveys the sense that the seller is genuinely interested in meeting the needs and desires of the buyer.
Sales language is employed in online communications with prospects in several ways. First, email correspondence should always convey the desire to meet the needs of the buyer. Second, sales language that is positive, leads to discussions about what the products can do, and anticipates questions will go a long way in keeping the web copy for your site fresh, interesting, and entertaining.
Using words to sell is something that every successful sales person has to learn to do. This is true when talking live with any prospective client.
Along with live discussions, using the right words can make all the difference in the ability of a web site to attract visitors, and hold their attention long enough to make a sale.
Ads, both electronic and print types also depend heavily on choosing the right words for the right situation. Knowing what to say and when to say it will help keep a sales career fresh and exciting, not to mention lucrative.
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Tony Markx
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Both in print and around the Internet, there are opportunities to write classified ads to spread the word about your business. In some cases, the classified ad may be only a sentence or two. In other cases, you may be able to manage something longer and still make it profitable.
Writing copy for classified ads is a little different from larger advertisements, in that no matter how generous the room for a classified ad, it is still a small space. Your challenge is to use that little bit of space to make a big impact.
The nature of a classified ad is to say a lot in just a few words. This means you will need to be as exacting in your choice of words as possible. Fortunately, a classified ad does not have to rely on proper sentence structure.
This makes it possible for you to make use of phrases to get your point across, if they are appropriate. Quick blurbs that are crafted properly will get the point across, and allow you to convey your intent in just a few words.
Another way to pack in more detail in just a few words is to employ the use of abbreviations. Depending on the publication where the classified ad will appear, you may be able to get by with using certain abbreviations that will be easily understood by the readers.
For example, if the classified ad is appearing in the back of a magazine dedicated to Information Systems professionals, then there is no need to spell out those words in the ad. Use the abbreviation “IS” and you save a lot of space that can be used to squeeze in another possible point of interest.
Along with industry related abbreviations there are generally accepted abbreviations that work both in print media and online. One such abbreviation would be “ISO” which is commonly used as the abbreviation for “in search of”. You may be surprised at how many abbreviations you can use without damaging the flow or integrity of the ad text.
Still, it is a good idea to balance the shortcuts with at least a couple of terms that are spelled out. If you are unsure of what types of abbreviations would be acceptable, check out some of the other ads for ideas.
One component that you should always include in the ad is contact information. Make sure that the type of contact detail you provide is completely reliable. If there is not a good chance of returning a phone call in a timely manner, then opt for an email address. Better yet, include the URL for your web site, so that the reader can go right to the source.
Usually, directing readers to the main page of your site is the proper procedure. However, if you are running a sale or want to feature one of your products or services, you may want to redirect the reader directly to a page that focuses on the particular item.
In fact, reading through several of the classified ads that are found on the ad web site or in the print publication is a good idea. It is possible to pick up on a number of pointers about the type of classified ads that the publication considers be acceptable.
You can easily incorporate those ideas into your concept for the classified ad, making sure that you are in compliance with accepted guidelines. This investment of time doing a little quick research will help to make the task of actually writing the ad a lot easier.
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Tony Markx
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As part of your sales campaign, there will be many opportunities to compose solo ads that can be used in a number of situations. In some cases, these may be general ads that are designed as part of the materials for a marketing campaign aimed at a new target group of consumers.
At other times, you may want to develop a solo ad that is aimed at appearing in a one time publication, such as an annual chamber of commerce directory. There are also situations where it may be advantageous to develop a series of solo ads that spotlight several of your high profile products or services. Here are a few tips to help you come up with solo ads that will work.
When planning an ad, it is a good idea to think about the amount of space you can afford. Obviously, you want to target print publications that will reach the types of consumers that you want to connect with.
Keep in mind that a quarter page ad in the right publication is a much better investment than a page ad in a publication that does not include a readership that would have an interest in what you have to offer.
Spend your money on ads that are geared toward the right people, and make sure the text of the ad makes that clear. Knowing where to place ads is your first step in deciding what type of copy to include in the customized solo ad.
The same type of approach can be applied to online ads as well. Creating a simple but effective solo ad that is targeted and can be placed on particular sites where potential clients visit. The text should be short, snappy, and make the point without taking more than a couple of seconds.
Generally, an online ad will also redirect visitors to your web site, so make sure that the tag or trigger you use with the ad is relevant to what the prospect will see when he or she arrives at the site.
Keep in mind that solo ads are not meant to be detailed repetitions of the information on your web site.
Instead, they are meant to call attention to some aspect of your business, and build enough interest that people will want to learn more. Don’t try to accomplish too many things with one solo ad. If the purpose for the ad is to promote a sale, then make sure the verbiage proclaims how good the sale is.
Perhaps you want to tout a new and improved product. Under those circumstances, focus on one or two new features of the enhanced offering. That is enough to act as a teaser without spilling all the details about what is so good about the new version of the product.
One easy way to create a series of solo ads is to come up with one basic format that can easily be adapted for different venues. Once the basic elements are in place, it is relatively easy to use the master ad as the template.
From that vantage point, it is easy to make some changes that will personalize each ad placement to target the specific print publication or set up web sites where the solo ads will appear. This approach also provides a sense of continuity.
Consumers who see two or more of your solo ads will easily recognize all of them as associated with the same products, based on the choice of graphics and the layout of the content.
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Tony Markx
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Psychological triggers are simply words, images, and sounds that can be used to promote a particular response. When it comes to the use of these triggers in your sales effort, two of your post powerful tools will be words and the way you choose to present them.
Here are some things to keep in mind that will help you make the most of psychological triggers in the sales copy you compose, as well as some visual approaches to help those triggers do the job.
To a degree, the use of keywords sprinkled throughout your copy is an example of using psychological triggers. Keywords provide the basis for rapport between the reader and your copy. Chances are that the consumer is already looking for something in particular.
Keywords are evidence that he or she is at the right place to find that which is desired or needed. Thus, having important keywords in the text is one way of causing the triggering of a reaction that ensures the consumer will keep reading through the web site, assured there is something of value there.
Another thing to keep in mind is that you want to use phrases and words that speak to the mindset of the reader. For example, including words that describe applications with special meaning to your target audience will help to elicit the desired response.
Someone who is looking for financial software for a faith based organization is likely to respond very positively to such words as stewardship, accountability, and trust. Triggers of this type resonate with some of the reasons why the individual may be searching for a good deal on financial software, and will easily help to draw in interested persons.
Triggers can also be used to invoke the emotions of the reader as well. Invoking a sense of fun into the search, while still being professional, is often enough to get people to take a few moments and check out what you have to offer. Humor may not be right for all products and services, but in many cases, the strategy works.
If you market office products and cater to busy administrative assistants trying to keep the boss happy, you may want to try a tag line with a trigger that speaks to the frustration that can come with the job. Something along the lines of “tired of searching the Internet to keep your boss from popping a vein?
Get everything you need here!” can help to soothe frayed nerves and at the same time creates the impression that there is no need to look anywhere else.
Guilt is also being a trigger that can be used to good advantage. Using verbiage that conveys a sense that failure to purchase your good or service is something akin to a dereliction of duty. Of course, this tends to work better when the intimation is somewhat understated, since that does not insult the intelligence of the consumer.
Something along the lines of “a day without software is a day with a lot of wasted time” hints at the advantage of buying your product and impressing the boss with a high level of productivity. At the same time, the intimation is that without the software, the reader will not be as productive and thus will not be able to do the best job possible.
Preying on the sense of responsibility, then trigger motivates the consumer to read further and learn what your product can do to make the day a successful one.
Motivation through the written word is another example of a great psychological trigger. The vast majority of people want to do a good job with everything they do. However, they also want to accomplish that good job in as little time and with as little effort as possible.
Using triggers in your sales copy like “easy to use”, “cuts hours off your workload” and “increase your free time” will definitely play to the desire for more success with less investment. Using these types of triggers in headlines throughout the text is one way of getting noticed, but don’t forget to work a few of these motivational style motivators into the main text as well.
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Tony Markx
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Using the sales copy you have created for the web and as part of email promotional campaigns can also be used in other ways to create interest in your products and services. The great thing is that you don’t always have to come up with more original copy to create other pieces that will help to spread the word.
Here are some examples of how you can use that web copy and email text to create more promotional documents that will help you to generate additional sales.
Even if you operate mainly as a web business, it pays to participate in trade shows and conventions. Of course this means you need to set up an exhibit that will attract the attention of attendees as they walk by.
At the very least, you will want some graphics that will catch the eye that can be mounted on tables or on the back panels for an exhibit booth. Along with images, you may want to include a few snippets from the text that you use on your web site or email promotions.
Remember those crisp and concise bullets that you used as part of the email campaign? They now translate into some wonderful visual slogans to catch the eyes of conference attendees. Create some storyboards that splash those bullets across the facades in colors that will attract attention.
By using your words to entice people to come over to your exhibit, you have the chance to engage them in conversations that will help lead to the collection of leads that you can follow up on after the show closes.
Along with using your web text as graphics for the booth, consider reorganizing some of the information into a slide presentation. This will allow you to set up a computer screen and have the presentation continually running on a loop. Movement helps to attract the eye.
People will come over and check out your presentation, even if you are currently busy with other visitors. This gives you the chance to make a connection even if you are not free to engage the person in dialogue at that very moment. Because you are using words that are part of your web site, the visitors will feel a sense of familiarity when they visit your online business at a later date.
You will also need some printed matter that interested parties can take along with them. This will most likely be in the form of sales brochures. Use text from your email campaign to create one easy to read bi-fold brochure, then the text from your web site to create at least a couple of other brochures that are different in size and format.
This adds an element of visual interest to your printed matter, so odds are the visitor will take one of each. Three brochures taken would mean three opportunities to capture the interest of the reader. Chances are you will need to do little to no editing in order to adapt your web text for hard copy publications.
Keep in mind that when the trade show is over, you also have the ability to use those same brochures as part of a direct mail campaign. This sort of application, while not necessarily a big money maker, is usually worth the investment.
Going with printed mail campaigns opens up one more means of getting steady customers. Using your existing copy to accomplish the task is all the better for your bottom line.
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Tony Markx
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Just as you want to attract attention with the web copy on your web site, there is also the need to structure promotional emails so that they will catch the attention of consumers, and help to generate interest in the goods or services that you have for sale. There are a couple of key factors to keep in mind when you put together a promotional email.
First, the subject line for your targeted email needs to include elements that will grab the attention of the reader. There are several schools of thought on how to best accomplish this.
One approach is to employ a question in the subject line. The idea behind the question is that people have a tendency to not overlook a question, while a statement may not make much of an impression.
Because the question will result in more people at least stopping to consider the email, the chances that the promotion will be opened and read increases. This at least gets the promotional email past the first obstacle, which is being junked by a consumer without being read.
Another approach is to build on the relationship that you already have with the consumer. Assuming that the email campaign is directed at persons who have done business with you in the past, you may want to include an identifying mark in the subject line, such as the name of your company, or the name of the product that was previously purchased.
Using a familiar term helps to create instant recognition. If the consumer had a favorable experience with your company in the past, there is an excellent chance that he or she will open the email and take a few moments to read through your epistle.
Of course, once you have gotten through the minefield associated with getting the consumer to open the email, it is imperative to entice the prospect to keep reading after the first couple of sentences. Most people today are not interested in long winded emails that seem to have no end in sight. This means you want to do several things with the text to keep them reading.
First, use short paragraphs. When the email is opened, the eye will quickly note how many solid lines of text occur before there is a break of some sort. The brain immediately sends out a signal that reading this email is going to be a tiring process, and there is a good chance the email will be scanned at best, then abandoned. This impression can be avoided by using shorter paragraphs that focus on one aspect of the subject.
Breaks in the text make it easier to digest the whole email in manageable pieces. The end result is that you have the chance to build your sales pitch point by point as the reader moves through the text of the email.
Using bullets in the body of an email can also be effective. However, it is important to keep the bullets focused and short. Using a bunch of words to create what amounts to a bulleted paragraph will quickly cause the reader to lose interest.
A bullet should contain no more than seven to ten words, and focus on one complete thought that the consumer can easily relate to and digest. Remember, the purpose of the bullet is to present an idea, not expound on it. You can always do that on your web copy. Don’t try to accomplish that with any email, and certainly not in a bullet contained in the body of the email.
Another good thing to keep in mind about the wording in an email is to not get complicated. Employing the old business adage of KISS is ideal for crafting email text. The need to keep the wording simple and easy to read is essential.
You may have only a few seconds to attract the attention of the reader, and that is most certainly accomplished by using words that do not cause the consumer to pause and have to think about what the word may mean. Technical wording should be kept at a minimum, thus keeping the talking points accessible to just about everyone who might read the email.
The main factor to keep in mind with the use of words in promotional emails is that the text needs to be easily read, does not seem to be overwhelming, and is focused enough to increase interest in going to the web site for more details.
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Tony Markx
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