So you already have your e-book. You are amazed at the wonderful work you have done. But it is still just in your possession. You will not benefit from it unless you let others know that you have that e-book. You have to make the online world know about your e-book and start making it viral.
So how do you exactly make your e-book known to as many people as possible? How do you advertise or promote your e-book?
Promoting Your Viral e-Book
The main purpose of producing a viral e-book is to generate sales and increase your revenue within just a short period of time. For that to happen, your e-book should have maximum exposure as possible. But if you try to do it all on your own, that would definitely take all of your time and is not efficient.
The first thing you should do is clearly define your target market. Having a well defined set of audiences will make your promoting time more effective and efficient.
The next thing that you should do is create a newsletter or an ezine that will reach your target market. Start to build a list of subscribers for a newsletter that might interest your potential customers. This newsletter can have articles, tips, news and other updates related to your e-book and your product.
This ezine should prominently feature your e-book. It will be useless to create an ezine if your site and products are not promoted in there. But promoting your e-book or products within the ezine should be done in a not-so-obvious manner.
Once you have thought of what to put in your newsletter, it is now time to gather subscribers for your ezine. One way to get a subscriber is to include a page in your web site where people can subscribe. Having a small pop-under box where people can place their email addresses to subscribe also works, no matter how terribly annoying it may be.
Have your newsletter listed on group subscription forms and on the inside pages of high traffic Web sites. Signing up for a free publisher account on sites such as Idea Marketers will also be beneficial because you can add your newsletter in their directory.
Other than newsletters or ezines, you also have to actively promote your e-book on your own web site. A good way to have it seen on your site is to devote a single page, just for the e-book. Listing it in together with all your other products will do no good, you must bring attention to your e-book .
Make it easy for your visitors to find information about your e-book anywhere in your site. Feature the e-book on all the pages, if possible, or add a navigation bar just for it. Featuring some good excerpts from the e-book will also arouse their curiosity and most likely lead them to get your e-book.
As the author of the book, include information about yourself as well. The more people know about you, the more they will build their trust on you. Having a picture also adds more credibility to your personality.
There are also a lot of e-book directories out there. Make sure that your e-book gets listed in every single e-book directory there is to gain more exposure. Joining forums that talk about the same topic as your e-book is also one way of actively promoting it.
You can post threads or reply to other people’s concerns that may be related to what your e-book is offering, and either place your link in your answer if that is allowed or in the signature file or bio-box.
Always take the time to find out what rules apply to each individual website or you could quite easily get yourself banned, and in doing so waste your valuable time and effort for no chance of return.
If you want to maximize exposure, apply one of the principles of viral marketing. Give your viral e-book for free to people who might find it useful and interesting. You just need to gather a list of potential customers then send the e-book to them for free.
Just make sure that it will not appear like a spam message; or-else, it will just damage your e-books chances and it may not reach its full potential that you had desired, or even worse, damage your reputation and be passed to no-one.
These are just a few examples on how you can promote your e-book. There are a lot more possibilities that you can explore. You just have to be imaginative and creative. But these methods can be sufficient enough for you to start promoting your viral e-book.
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