With the given size of the web being so huge and continuing to grow at a rapid rate of knots everyday. It seems that the best and easiest way to be able to accumulate financial freedom online is to concentrate on learning how to make money from niche marketing. By focusing on a certain small or some-times referred to as " tight " segment of what is a much broader market segment, you can actually achieve quite considerable profits.

Niche marketing can be best defined as a target market that is highly specific, it has lots of people searching for information on it through search engines every month, however there is a relatively small amount of web pages returning through their search results pages, meaning much less competition to deal with.

This means there is money to be made in that niche, especially if there is 4 or more paid sponsor ads on the left, if marketers are spending money on advertising within that niche, then they are making money or otherwise they would not be spending good money on advertising there, make no mistake about that.

Once you have researched your niche market and have come to the conclusion that there is sufficient scope to make money, you need to search places such as Clickbank.com to find products to promote on your blog that fit right in with your chosen niche.

When you have done that, the easiest way to quick profits and recognition as someone who could be seen as an authority on the niche subject is to write a series of related articles that are completely original and unique and using no copied material or duplicated content from the web anywhere. Always use your own words and style.

When writing the series of articles, a minimum of 10 to start with, each one should be constructed around a very select keyword related to your specific niche, these can be found with a simple and free search at wordtracker.com. Always write easy to read articles that contain helpful, relevant and informative information that is lightly scattered with the carefully acquired keyword.

The keyword placement is for the search engines to be able to find your specific information and then place it high in their results because they love unique and genuine content. The keyword should also be in the article title as well.

After you have finished writing your articles, the next step is to either make a new free hosted blogger.com blog or download the wordpress blog software and then upload to your own hosting service. Either way, make sure that you use the keyword/s that are most relevant to your niche in your blog web address or domain if registering one. Also use the same keyword/s for your actual blogs title as well. This all helps in how the search engines find and then view your blog. Then spend a little time on placing the advertisements for the clickbank products you have sourced earlier in strategic positions with-in your blog.

When you have done the setup of your new blog, it's time to publish your specific articles. A little tip here : Always publish your articles to your blog first before submitting them to the free article directories. By doing this the search engines see your blog as the original authority and will give it much better positions in their results sending you much more of that free organic traffic. If you was to submit to the free article directories first they would be seen as the originating authority website for the information and be given better search results and traffic, and your blog seen as duplicated content and slapped backwards severely in their results.

Continue to write more unique content and adding it to your blog on a regular basis, like every two days, and you will stay at the top of the search engines, and if you have done your work properly, you should soon see profits and returns coming in at a pretty quick pace. After that success all you have to do is apply the same formula to any new niche that you have researched and every time you do it gets easier and faster to do.


By simply learning how to make money from niche marketing, you will be able to find and see an absolute plethora of markets that are untouched and just waiting for someone to become the authority guru with-in it, and profiting from it at the same time.

The internet today is an ever increasingly massive place for anyone to learn how to achieve internet marketing success fast. There are so many avenues available now that anyone would also be excused for thinking that it is all to much and find themselves throwing in the towel before they even start. For this group of the internet marketing sector, the best advice can be to keep it simple and focus on one marketing strategy and work at that until you achieve success with it.

Probably the most easiest and simplest strategy to try first is what is now commonly known as Bum Marketing. It is a term for a special form of article marketing, meaning that it is, that easy that even a homeless and somewhat uneducated person from of the street can achieve marketing stardom doing it.

Bum marketing is the absolute free way to not only make sales from affiliate programs and other peoples products and services, but more importantly it can present you as an expert in your chosen niche, field or theme if you provide relevant, unique, genuine and informative content to your visitors and readers that they can trust and use, which in turn if managed properly can grow you an opt-in list of very targeted potential customers and clients quite fast.

Firstly you would search Clickbank.com for any software, ebooks, services and products that you want to promote through your resource box via a redirected domain to your affiliate link, blog, website or landing page. Once you have found the right product, construct an informative direct article explaining all the major and exciting benefits that the chosen product has, and what all the positive gains will be for them if they were to find out more. Be sure at all times to only write unique content that is from your own words and not copied or duplicated from other content off the web.

Search engines love unique genuine content and will place it high in their search engine results once it is spidered by them from your website,or the best way to just about get instant traffic to your articles is to submit them to reputable article directories that have a high PR Rank such as
ezinearticles.com or goarticles.com. , two of the very best that the search engines love.

Especially if you use some carefully chosen keywords and strategically place them in the article title, also once in the first paragraph and then once in the last paragraph, do not over-do this , a 2% keyword content is about what the benchmark is to get high results, anything above is seen as keyword spam by the search engines, and will get you black-listed quickly.

When you have submitted your articles to article directories such as those above, you could very well receive many hundreds and possibly thousands of hits to your resource box link, blog or landing page if one of the big ezine owners or publishers uses your article. And if they do, your article can be placed in front of probably some of the very best targeted hungry and ready to buy customers that are looking for the specific information you are providing.

Once you have completed this process, all you have to do is wash, rinse and apply to the next product that you have found at Clickbank.com, and after a short period of time you will see sales starting to accumulate in your account and funnily enough a very distinct urgency to find more and more products and then write more and more bum marketing articles.

So by writing your own unique informative articles about products that you have sourced and then placing them not only on your website but also submitting them to the top article directories, and then continuing to wash, rinse and repeat the process, you too can soon be able to lay claim to being able to teach how to achieve internet marketing success fast.

Want to learn more then just join our premium newsletter at the top of the page.





"Video Clips Reveal How A Regular Guy

Turned A $25 Investment Into

$60,000,000 Using The Internet!"


Product Review: Derek Gehl's latest video training series

"The Internet Millionaire's Protege Bootcamp Videos"


Let's face it...


... Not everyone can afford to drop $2,000 to $5,000 to fly half-way across the country to attend a 'live' Internet marketing bootcamp.


That's why I was happy to see world-renowned Internet marketing expert Derek Gehl release his very latest seminar in a massive package of 6 DVDs with accompanying 147-page workbook.


Here's a picture of everything you get:





Of course, it's NOT just pretty packaging!

It can Only Be described as HUGE....

In this presentation, Derek tells you exactly how he worked with his mentor, Corey Rudl, to transform a $25 investment into over $60,000,000 in online sales!


If you've never had the privilege of seeing Derek speak 'live' before, you should know that this guy believes in packing TONS of his latest moneymaking secrets into his weekend bootcamps...



(Very unusual given that most seminar presentators will only give you a TASTE of what they know, and then spend the rest of their stage time peddling their wares!)



... There's no fluff, and Derek is a VERY dynamic speaker which makes him easy to listen to -- and actually pretty hilarious at times!


So in this 6 DVD package, you'll get over 7 hours of video footage where you'll discover...











>> How to start an Internet business in as little as 48 hours -- and be generating profits by the following weekend!
>> PLUS, how to grow an EXISTING Internet business by driving 1,000s of buyers to your website using Derek's FREE and dirt-cheap traffic strategies... plus how to convert these visitors into $1,000s in NEW sales instantly!

























>> The #1 research tool for finding NEW lucrative business ideas that absolutely NO Internet business owner can afford to be without... and how to access it for FREE!
>> Secret strategies for establishing lucrative partnerships, where you do the "selling" and collect 35% to 55% of the profits while your partner looks after actually "fulfilling" the orders.
>> How to start a web site for less than $100! If you're just getting started, you probably don't have a big budget. So I'll show you how to start using cheap and FREE resources, then how to "upgrade" when the sales start rolling in!
>> How to develop a brand-new product (for FREE!) in less than 2 weeks.
>> How to rank at the top of the search engines and directories (like Google, Yahoo, AltaVista, ODP, AllTheWeb, Ask, and more!)

... Plus tons more, so you can watch the video highlights of Derek's ENTIRE two-day seminar -- right from the comfort of your own home!


Remember: The strategies that Derek shares on these DVDs have already been successfully used by thousands of REAL PEOPLE to grow profitable Internet businesses that are generating incomes of $100,000... $250,000... $500,000 per year (and more!).


So it's not unreasonable for you to expect that, if you watch the DVDs and follow the instructions that Derek provide, you can enjoy similar great results!


I give Derek's brand-new "Internet Millionaire's Protege Bootcamp Videos" my very highest recommendation. This is a massive package, packed with over 7 hours of wealth-building strategies and resources that you'd otherwise be forced to pay $1,000s to get by attending one of Derek's few annual seminars.


To start watching the videos, click here now!






"Learn The Strategies A 23-Year-Old Inner City Kid Is Using To Make $66,000+ Each Month On The Internet...


...And Discover How YOU Can Duplicate

His Success!"


Product Review:


"The Insider Secrets to Marketing Your Business

on the Internet -- VERSION 2007



By Derek Gehl and The Internet Marketing Center


I've just finished reading the step-by-step guide considered by many to be the Internet marketing BIBLE -- "The Insider Secrets to Marketing Your Business on the Internet VERSION 2007"...


... And I have to tell you I'm completely blown away by the sheer volume of money-making information Derek Gehl has managed to pack in!


"Insider Secrets" reveals the *exact* step-by-step formula the Internet Marketing Center (of which Derek is the CEO) has used to grow a $25 investment to over $60,000,000 in online sales.


And it's hot off the presses after being updated for 2007 with the very latest cutting-edge strategies for profiting online!


In TWO 8" x 11" full color binders containing 800+ pages, broken down into 64 lessons, this system is packed FULL of:



  • Step-by-step Internet marketing strategies for both Internet newbies AND experienced website owners




  • Action Plans at the end of every lesson telling you the EXACT steps you need to take next




  • In-depth case studies of successful e-business owners (like inner city kid Jermaine G., who raked in over $800,000 last year teaching people how to play the piano online!)


I'm really impressed by the combination of basic AND advanced website profit strategies Derek has poured into "Insider Secrets"...


... So if you're a total Internet newbie, you'll learn how to transform your hobbies and passions into a lucrative online business you can grow from scratch!


And if you already have an Internet business, the advanced sections of this system will show you how you can send your online profits through the ceiling!


After testing out a handful of the strategies myself, I was left speechless by how effective -- and profitable -- each one was...


In
"Insider Secrets VERSION 2007," you'll discover:



  • FREE tools and resources you can use to easily build a website in less than a few hours -- even if you have ZERO web design experience!




  • How to develop a brand new product (for FREE!) in less than 2 weeks!




  • The secrets to growing an opt-in list like crazy -- even on websites that get almost NO traffic!




  • Little-known, one-minute salescopy trick that can increase online sales by up to 714%... or more!




  • How to recruit an ARMY of eager salespeople for zero money up front

    -- you don't pay them until they make a sale!




  • The most lucrative, no-brainer product to sell on the Internet -- how does 100% NET PROFIT sound?




  • How to score a top ranking in the search engines and directories like Google, Yahoo!, AltaVista, ODP, AllTheWeb, Ask, and more!



    ... And that's barely scratching the surface!


But Derek Gehl doesn't stop there...


He also throws in FIVE super bonuses -- including 4 resource CDs and one DVD -- with additional lessons, examples, interviews, and website reviews!



I give Insider Secrets VERSION 2007 a perfect 10 out of 10 without hesitation.



And the cool part is that you can take this step-by-step blueprint to online profits out for a test drive RISK FREE!


To find out how, CLICK HERE NOW




In todays ever increasingly competitive marketplace online, it can be thought of as a hard question to answer, and that question is : How can you compete with other resellers who are selling the exact same product for the exact same price to the exact same market? It’s actually easier than you might think!


Firstly, you must remember that 90% of all people who hold the same resell rights license that you hold either won’t market the product at all, or won’t market it correctly. This essentially means that only 10% of those who have resell rights to the same product are in competition with you. However, it really doesn’t matter how competitive the market is or how many other resellers there are for the same product. When it is all said and done, the only thing that really counts is how the product is marketed – how it is presented to the market and their perception of it.


The first thing you must do is set yourself apart from the pack. Don’t concern yourself with what others are doing. Do your own thing. Do what works. Start by making the product as different as your license will allow you to. Change the package to include bonuses that others are not offering. Also change the sales letter. Make it completely different, and more effective than it already is. Search for and then research your competitions salesletters that you know is selling well already, and apply what is working for them to your own salesletter, no do not copy word for word, it is the style of copywriting and layout that is working, so study it and then apply your own creative writing.


Once you’ve changed the product and the package as much as you are allowed to, it is time to see what others are doing, to an extent. For instance, if you plan to market using Google AdWords, see what keywords your competitors (other resellers) are bidding on, and what they are paying. Either pay more, or bid on different, more targeted keywords. Research as many long-tail keywords related to your product as possible, there are huge profits just sitting there.


For example, if you are selling an information product on weight loss, don’t use weight loss as your keyword, or any other common key words. Instead, use weight loss for men, or weight loss for women over 40. Narrow your market as much as you possibly can. Tight niches can mean an unstoppable flow of profits. You can bet that the majority of your competitors will not be using such care in choosing keywords, and that will save you a hell of a lot of cash in high bids on common keywords!


Also use other methods of marketing the product. Market to your email list. Market to other people’s email lists.Always leave a nice size of your whole marketing time for creating, writing and then sending joint-ventures, huge profits there as well if done properly. Write articles and distribute them to the article banks. Hold teleseminars. The important thing is to establish yourself as an expert in the field that is related to your product, and set yourself apart

With so many products with resell rights on the market, it’s hard to find and then choose which ones are the best places to search for quality products to resell and if they are worth the cost. There are, however, ways to find quality products to sell, if you know where and how to look.


First, look for products that do not have resell rights. These will typically be the most profitable, if there is a market for the product and you know how to market it, it will be easier to make money simply because there are no resell rights offered. The idea is to contact the product author and ask for exclusive resell rights to the product.


Some product authors will say no, and some won’t respond at all – but when a product author does respond and says yes to your offer, you may have very well found a goldmine. Make sure that you get the agreement in writing and signed before you start marketing the product.


Another great way to find quality products to resell is to join quality resell rights membership sites, but only look at memberships that are limited in spots, that in itself will cut out massive amounts of competition and provide you with a product that is in demand but only being sold by a select few. You want membership to sites that create the products themselves, or have the products created exclusively for them, as opposed to resell rights sites that simply sell you resell rights packages that they have bought from other sources.


There a some top of the line resell rights membership sites, that have products created exclusively for their members and offer resell rights packages that were not created exclusively for them, and this is an ideal site. This allows you to find products that are not flooding the market, as well as products that can be used as upsells and backends for each other.


If you are purchasing resell rights for products that you simply come across that offer such rights, remember to do your research first – before making the purchase. Make sure that they are reputable sellers first, then if there is a market for the product you want to purchase the rights to. Read the license agreement to make sure that you can market the product effectively and within the legal bounds. Make sure that you check out the product to ensure that you will be offering your existing or potential customers a quality product as well.


Before you purchase resell rights to any product, especially if you are new to this and have not found a reliable source of resell and private label rights products yet, you need and must do some research to find out whether purchasing the resell rights will be profitable for you. Not all resell rights products are worth having, and if you purchased them and they were not up to scratch, they more than likely end up taking up space on your hard-drive and do nothing else, certainly not creating any profits for you anyway.


First, take a look at the product itself. Is it a quality product? Even though your name is not on the product itself, if it is a resell product, your name will be associated with selling of the product, and you don’t want to sell junk. So, make sure that the product does what it promises, and that it is indeed of value, not only to purchase but from a profit angle.


Next, you need to research the market. Is there a market for the product? An easy way to find out is to do a search in Google using keywords that potential customers would use to search for the product. Look at the sites that are advertising similar products. Also now there are simply amazing new software products on the market that takes care of these issues, all in the one nutshell, that is so easy to use that my 7 y.o. Son has mastered it in less than a few short hours.


The sponsored ads are the ones you are interested in. People and companies do not continually spend money advertising products that are not selling. Generally if there is between 6 to 8 paying sponsor ads to the left then good money is being spent on advertising, then that means there is a market for the product. Also look at related magazines to see if money is being spent on advertising.


Read the license agreement before making the purchase. If it is not available to you without purchasing first, walk away. You want to check the license to make sure that you can market the product effectively, using methods that you know work.


You want to know if the sales letter converts, but you also may want to make sure that you are allowed to change the sales letter as you see fit.


Also see if you can find out how many people are currently reselling the product. Is the market flooded? Remember that 90% of the people with resell rights either won’t be reselling the product, or they don’t know how to effectively market the product, or just simply not using it. Leaving you a much smaller and reduced amount of only 10% competition out there.


After you’ve looked at all of these issues, and answered all of these questions, you will know whether you should purchase the resell rights product or not. If the product has profit potential, it’s worth buying.


There are many ways to profit from resell rights products. The first way, of course, is to simply resell the product. However, there are ways that you can gain even more profits. It just takes a little thought outside of the box and creativity.


When you sell the product, you could have an additional product or products to sell as an upsell or backend product. For instance, sell the resell product at 37.00, then have an upsell, or a related product, that you offer either on your order page for an increased price, such as 47.00 or 57.00. Your upsell could even be a membership website, for which you would collect monthly membership fees from your customers, nice residual income.


You can also advertise a backend product on the thank you page. This is a product that is offered after the purchase of the original product is made, for a different price. Backend products can cost more than the original product, the same, or even less.


Also add an adsense banner box, some marketers have reported actually more income from the adsense ads than the actual backend upsell, sounds amazing, but it does happen.


Plus it is a great back-up income source because some customers will not buy your backend product but an adsense ad catches their eye and they click-thru and thats income to you from a customer that was leaving anyway.


You can also profit more from your resell rights products by repackaging it, including more products, and raising the value of the package – which in turn raises the price. If you have master resell rights to the product, which allows you to sell the resell rights as well, you can create a nice package of various related products and sell resell rights to that package as well.


Always research that market sector
and be sure that the package your are building is not the same or even similar really as them, and always make it better in all aspects and then advertise. Sales will come easily once your target market can see that your package offer is much better with awesome benefits for them.


You could even simply sell the product, or give it away if you are allowed to do so, in order to use a squeeze page to collect quality leads. A large list of quality leads opens many profitable doors. For instance, you could enter into joint venture deals to sell high ticket products to your list, or rent your list out to other companies for a fee.


However, before you start using various methods for increasing your profits with resell rights products, it is very important that you read your license agreement to be certain that you are not in violation of any of the terms.

Many people are confused about the difference between resell rights and private label rights. Several mistakenly think that they are the same thing, and this is not so. It is easy, however, to understand how the two terms can be confusing, but with a little quick research or google search could have saved a lot of problems.


If you have resell rights, you have the right to resell the product, in conjunction with the terms and conditions set forth in your license, as is. This means that you cannot alter or edit the product in any way, and you cannot put your name on it as the author, only resale and that is it.


If you have private label rights, however, you can edit and alter the product as you see fit, and you can even put your own name, or your company’s name, on the product as the author. You can change words, chapters, graphics, add to the product, break the product down into several different products – whatever you choose to do.


Because you have more freedom with private label rights, these types of products generally cost more to purchase the rights for. Some products even have two options when you purchase them: resell rights or private label rights. In fact, you can use your private label rights products and sell the resell rights to others, after you have changed the product and put your name on it.


There is also a difference between resell rights and master resell rights. Resell rights simply give you the right to resell the product, while master resell rights allow you to resell the product and the resell rights!


Again, it is easy to see how one could be confused with these various terms.


However, if given the choice, always go for the private label rights. This will allow you to have a product of your very own, without actually having to create one yourself, plus giving you much more flexability, and if done the right way you can normally form at least one other product from the private label rights you just purchased, bonus hey, a new product for nothing to sell as well, instant 100% profit from the very first sale.


Most private label rights licenses give you the much more needed leniency you need, so as to be able to create different products from the one you originally bought.


t is a very valid question today, and the answer is a resounding , No they are not. All Resell Rights are not created equally. Resell Rights vary from one product to the next, with different rights, terms, and conditions. In fact, some products that are contained in a Resell Rights package are not for resell at all, but are instead for personal use only. You must always pay close attention to what entitlements the rights give you and follow them. People are going to jail today for infringements of such rights and also being sued for mega-bucks


If you purchase a resell rights package, which contains more than one product, the package will typically contain a resell license agreement for each product. Do not assume anything, that is why it is called a license agreement, and if used in the wrong manner, legal problems and implications can and will most probably arise, sooner than normally later too.! Read every word of the resell license before you resell the product, and keep that license in a safe place for future reference.


For some products, you may be allowed to resell the product for any price, or even give it away for free. Others may have a set price, meaning that you cannot sell the product for less than that price or give it away for free. In the case of physical products, such as CD’s or DVD’s, you may or may not be allowed to duplicate the product when you sell it. Some companies may even require you to purchase the product directly from them for resell – for each sale.


There are usually other terms and conditions for reselling a product as well, other than the price at which you may resell it. For instance, most product authors will have strict anti-spam policies, meaning that the product cannot be advertised by any method that may be in violation of federal spam laws.


If you are ever unsure about your resell rights, contact the author of the product before doing anything else. You do not want to violate any terms or conditions, as it can and will be considered a violation of copyright laws, which is a federal offense. Make sure that you aren’t just asking another reseller – contact the author of the product directly.


Make sure that you do not misplace your licenses. Print them out and keep them on a file. You should also back up electronic copies on a disk. Include any email exchanges with the product author as well in your backup files, including the emails that you send.

Many people avoid resell rights products simply because they believe that they cannot compete with other resellers who are selling the same product, or they feel the market for that product may be flooded due to the fact that there are a great number of other resellers.


However, if you really think about it, most people purchase resell rights, and have no intention of reselling the product – they simply wanted the product for their own use. Others purchase resell rights to sell the product, but honestly don’t know how, or don’t use very effective marketing techniques, or just simply do not follow through and try to resell, no matter how good their intentions may be. In fact, 90% of the people who hold the same resell rights that you hold are doing it wrong or not using them at all, now leaving only 10% competition to worry about.


You must also consider the market. While it is harder to sell Internet Marketing related products, selling non-Internet Marketing products is easier than you think. The reason it is harder to sell Internet Marketing products is because most of the other resellers will in fact be Internet Marketers who do know what they are doing, plus the internet marketing market segment in itself is one that is overly saturated and has stiff competition. There are millions of other much less competitive niches.


First, you must increase your marketing efforts. By doing more, you will put yourself well ahead of the 10% that are actually marketing the product correctly already. Next check out the competition with some simple searches to see what level it is at, and if there is any thing else that can help your offer become better than them. Always try to find new markets for the product and new ways to reach them. Consider holding teleseminars or joint venturing with other marketers who have large subscriber lists.


Next, make your package more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the offer. Use other products as bonuses, as long as you have the right to give those products away. Beef up your package, and you will pull ahead of the competition quickly. Also, change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique, plus change the title or heading but keep the integral keywords intact and build a new title around them.

Always remember that some simple research to make sure that your offer is better than the competitions will ensure that you will be able to compete with other resellers who own the same product.

There is no more important task that one must learn before getting traffic, making awesome products, marketing etc, etc. And that is how to achieve better website usability, a websites usability that is top-notch will outweigh by 1000%+ in sales, a website that has poor usability.

Websites are intended to be seen and used by Internet surfers. Not many people realize or understand the extent of just how wide a spectrum the range of users of the Internet are today and continues to grow everyday.

A website’s usability is one of the key determinants of its success in fulfilling its main goal, whether it is made for information dissemination, business or communication, it makes no difference what your website is for or doing, your customers-to-be and visitors will give you no time or chance to persuade them closer to a sale if your site has dismal usability.

Your websites Usability is all about the relationship between a website and its users. Websites should be seen as tools which will allow its users to do their tasks more smartly, faster and help them achieve results with maximum ease.

The issue of usability is very pertinent and is treated with much attention today. There have been moves (including legal ones) that aim to push web development towards usability.

There are many people who are affected with some kind of disability or impairment which hinders them from fully enjoying the different aspects of life including the use of the Internet. Website owners and businesses will do well to remember that these growing groups of web users spend money too, just like the rest of us.

The Internet, with it’s continuous development towards the better, has been and still is a great instrument in providing people, especially those with impairments to be able to have avenues for accessing information, communicating and transacting with ease.

This is why website usability is a much talked about issue, and should be always at the forefront when it comes to setting up sites, so as to be able to receive sales from these groups as well.

Usability is important because it can be the difference between accurately performing a task or not, between enjoying the whole process or being very frustrated. Usability is also important for the developers since it can be one of the key factors in determining the success of a system.

It is also important for businesses which thrive on the Internet because a low level of usability will definitely drive the customers away in bulk masses. Most importantly, for people who have impairments because they are the most vulnerable group in terms of accessing the different avenues that the Internet provides.

Components of Usability

A website’s usability is one of the key determinants of a website’s popularity. A recent survey revealed that the ease of use with regards to websites makes 74% of website visitors want to come back. That is a 74% reason why to make your site usable.

There are different components of usability. These are:

-Efficiency

This refers to how easily the users can perform their tasks after they have had a general feeling for the website.

-Learning curve

Can the structure of the website easily be learned by the users?

-Over-all perception

Is the website pleasant to the eyes and can easily be accessed by people viewing it?

A website that is usable will be able to deliver a lot of benefits not only to the viewers but also to the developers. Here are some of the most important benefits that can be achieved by improving the usability of a website.

-user satisfaction

-productivity and success

-avoidance of long-term costs of development

-improved competitiveness of the website

Now, we move to the ways on how to best tackle the basic concepts that should be kept in mind in developing websites to achieve usability.

1) Give information about the website

Many website developers forget the importance of putting up some information about the website because they assume that people will be able to figure that themselves, Wrong, amongst the billion+ users on the net today, there are many different levels of understanding the web and how it works, including your site, always place easy to find and read, simple information that explains your websites function and duties, this can mean many more sales and customers.

Many people will be giving negative feedback if they don’t get what they want (or what they think they want) from the website. A portion of the homepage can be used to relay this information or a separate section about the site can be added.

2) Provision of a sitemap

Many people are not very familiar on navigating through the different layers of a website and therefore they result to the sitemap to be able to find what they are looking for. Sitemaps provide a skeleton image of the whole site and cramp the pertinent sections into one single page.
Plus search engines do apply better rankings for sites that have a simple and easy to read sitemap.

3) Loading time

If people were to be asked to choose between a good-looking site which takes too much time to load and a basic site which loads quickly, most of the time, the second one will win.Why ?, Because as mentioned earlier people are moving way to fast these days and certainly do not have the tine to waste waiting for a slow site to load. The use of large flash programs, graphics and the inappropriate placing of too much information should be avoided to improve the usability of a website.

4) Quality content and readability

People visit websites to be able to gather information and they will leave immediately if the content they are searching for is either : of poor quality or has poor readability. Make sure that the content within your website is all written well and is structured to be easily read. Always make sure that the information is quality, relevant and most importantly informative.

These are just some of the ways on how a developer can improve the usability of his website. The development of websites by people or marketers in the "know" is pushing forward firmly towards usability and every single website that is not giving due attention to this should take this and keep it in the front of his mind.

Preselling is the work you must start doing before you release and sell your product; that's why it's called pre-selling. It's also the art of building anticipation, which you must do to convince your to-be-customers that your product has great benefit and only a fool would even think of passing your offer without purchasing – you have to do all this without actually "selling" the mentioned product.


Preselling can be seen as selling yourself first to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think not only that "okay, this guy is not one of those greedy marketers. He's actually here to help me out with honest and trustworthy information or products." so that they will let their guard down and listen to your sales pitch.


Preselling is also the art of building up anticipation. If a friend told you his chronic headache has been solved overnight by “some new medicine” but he did not mention what it really was, would that leave you wondering what the medicine really is? Of course it would, especially if you also happened to suffer from headaches or know someone close that you care about who suffers and could almost instantly gain benefits from it.!


That's why by mentioning a benefit which would get your prospects' ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time. When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!


However, preselling is not just about unveiling your product bit by bit. In fact, that was only one of the various ways one can presell. For example, you might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called “10 Ways to Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to acne problems. If people get good advice from your newsletter, they will perceive you as an expert on acne problems or at the very least recommending a quality product that has proven results and naturally will be curious to find out the ways you can teach them to solve their problems.


At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you, and by making sure that all your products are of high quality, you will have almost no returns and a list of hungry customers ready for your next release .


Always make sure to presell yourself properly, be honest and deliver on your word, and then only build anticipation in rock solid products and your customers will love you and tell their friends at the same time. It's a win-win situation all round that can snowball in fast growth.


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All the reasons mentioned ahead are why you should be outsourcing your business. An online business consists of many essential components : website design, product creation, payment processing, killer salesletter from extensive copywriting research, affiliate programs and so on. Then of course, How about coupling that with sales and advert tracking, plus then researching your tracking for response and conversion rates to weed out the dead-wood advertising that have no return or conversion?


When a lot of Internet marketers start out with their small home based businesses, they have totally no idea that their businesses could grow into "something that huge". One-man eBay stores grow into full-fledged online shops run by a team of dedicated salespersons, logistics and customer support personnel, this again happens on a very regular basis. And in the end, you come to the realization that you can never manage every little aspect of your business no matter how much you might want to when it grows to a certain extent, and that is when outsourcing comes in handy and is a real must for your business, if it is to have the best chance to grow as it should un-hindered.


However, care must be taken to choose the right people to outsource your tasks and equal detail must be paid attention to providing the best working environment for the greatest productivity return. The tasks you should outsource to people are those mundane and repetitive jobs that you either do not like or do not know how to do, but however can not affect your business in any real major way, such as send you broke over-night, like answering emails, copywriting and research, website design, keeping track of stocks and sales figures and so on. This ensures that while you hand some of your responsibilities to other people, they have the least chances of screwing up because the jobs they are handed are easy and straightforward. In contrast, never let others make decisions that will greatly affect your business if you do not want to risk losing your business overnight either, this has happened before and sadly continues to happen today.


While you have to hire people on wages for some jobs such as book keeping, some jobs can also be accomplished by outsourcing to freelancers. For examples, you can get ghostwriters to write good content for your website and you can get freelance designers to spice up your merchant site. You do not need to hire these people on a regular wage or basis because once their job is done, they do not have much follow up work to do for your business. A good resource for freelancers would be www.elance.com and www.rentacoder.com, where freelancers and buyers have transactions on a per job basis, and you as a purchaser have the ability to see or view previous work done by them, so as to be able to make a valid and most importantly valued decision about who to hire.


When your business reaches a certain extent, you will start to find it harder and ever-increasingly harder to keep track of everything and this means time to outsource. Think of it this way : you may lose a little money to begin with to hire other people to do some of your daily tasks, but you earn more money from the increased productivity in the short,medium and long term, and you are left with much more time to concentrate on building your business more which increases the amount of money coming in. As your business grows to each next level, you will always have to give due consideration about how to incorporate more outsourcing as this will only then help to boost the speed of that growth.

To sell a product well, it is very important to use powerful selling words to really convey each and every little benefit that your product has, to convince the customer. It is not uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in really great salesletters. You must also learn how to give customers honest and ethical marketing, so-as to build trustworthiness into the future and in-turn be able to garner long-time sales and profits.


However, there are some marketers who intentionally use hyped-up descriptions to sell off their products. These marketers mislead customers into thinking that their products offer benefits that do not really exist in reality. At this point, it would be appropriate to quote a story that really happened:


One evening, a fellow marketer in my MSN Messenger list messaged me to check out his newest salesletter for his product, an ebook on earning revenue with contextual advertisement. I logged on to his website and was drawn right into his sales copy! The reason was the salesletter dived right into my desires and promised that “everything I have ever wanted” can be obtained just by purchasing the said ebook and executing whatever is inside “ type of Promise “. The salesletter also made it seem that the author owns fleets of Mercedez Benz cars, luxurious mansions and private yachts.


The problem was I know this particular marketer personally. He is actually a 17 year old high school graduate looking for a few quick bucks by selling a little ebook he compiled with information collected from various sources from the Internet. My emergency alarm immediately kicked in and I can just imagine how many naïve newbies can and unfortunetly will be fooled with the deceptive sales copy.


The sad but very real fact is that there are many scam artists online, waiting to rip you off from your hard-earned money with magical promises and the untold wealth and riches held with-in those so-called promises that turn out to be as useful as your pets poo on your steak n salad and as full of hot air as a methanol plant !, and is really just re-hashed already freely available information anyway.


Hence, remember that the usual advice for consumers still apply online : use your common sense. If something sounds too good to be true, it probably is too good to be true. Always be honest and trustworthy to your own customers and only provide them with relevant informative quality content, and they then can have a “ safe haven “ where no matter whether or not something sounds to good to be true or not, they can always rely on your opinion without delay and make a sensible purchase there and then or not, depending on advice of course, saving them not only their own time in having to research it themselves, but they will be happy in the knowledge of knowing it was a well thought out decision .


Remember, when you intend to purchase something from the Internet, do a basic check-up on the merchant website. First and foremost, if you have even the slightest question on any of the features of the product mentioned, email the merchant regarding it and observe the attitude with which he/she replies and the time it takes to do so. Customer support reveals a lot about the integrity of a business. Always supply your own customers with integrity with your support and be honest and trustworthy and your customer list will grow exponentially.


Finally, if you can't even find support email on their website, click the “Back” button and run away from the site at once!

A new breakthrough secret is all you now need in order to forever shed countless pounds, stay healthy, and add many years to your life!

A lady doctor from Arizona has blown the lid off the best-kept secret in weight loss ever discovered -- and this has the whole diet food and drug industries turned upside down and in nothing less than a torrential uproar.

Her name is Dr Suzanne Gudakunst, and she's marching to the beat of a different drum.

And no, nothing about her "secret" is difficult -- nor does it require that you do something completely out of the ordinary or anything unnatural.

Instead, the Arizonian boasts proudly "...this is something that I caught onto just before 2002 when there was so much research and exploration going around concerning the human colon and digestive system working in harmony with nutritional absorption, and I started doing independent studies just to test things at first ... but which I later expanded on after seeing some fantastic results."

This same woman medical practitioner went on to accurately determine a definitive correlation between harmful plague and parasitic infestations of the human bowel tract, and people suffering chronic obesity -- and who despite intense diet and exercise appeared to be unable to lose any weight whatsoever.

Over the course of six years the Arizona doctor developed a number of natural treatments for the removal of these same harmful, even life-threatening plaques and rapidly reproducing digestive parasites -- and when applied to even worse-case patients suffering extreme obesity (98% of which were in immediate danger of dying) she saw a 100% effectiveness and success rate.

She then borrowed from her research on the severely obese, and applied the same strategies on milder cases of overweight persons -- only to find the same effectiveness and quality results as described above (although the individual weight loss per subject wasn't nearly as much as those obese patients 100 lbs to 200 lbs or more overweight).

So powerful is her secret that she's able to reverse diabetes, rid illness altogether in people suffering from cancer (linked directly to poor diet and overweight factors), as well as an elimination of an entire spectrum of serious and otherwise life-threatening diseases.

Nearly 100% of all her case subjects were told in the alternative by "conventional doctors" that they either had just months or years to live, or they would never live a life anything resembling remotely a "normal" existence -- yet after applying Dr Suzanne's treatments saw a complete contradiction to others doctors' prognoses.

Again, nothing about her secret is unnatural or requires someone to do any major action or modification in their lives.

In fact, her entire treatment is based completely on built-into-nature 'protection agents' scattered throughout the world in the form of select herbs, extracts, and organic constituents, and which can be found in a variety of plants -- but when combined in specific combinations and carefully chosen amounts make for a solution to what is perhaps the world's worst ever plague: OBESITY (and the illnesses and diseases resulting from it -- or at least severely aggravated or exacerbated by it).

Now to everyone else's great gain, whether suffering from just a few extra pounds and inches, to those extremely fat and overweight, this brave, bold lady doctor is releasing to the general public her secret for forever destroying the tight unrelenting closed-fist of obesity's stronghold over the now more than 40% of Americans labeled obese, and others worldwide.

But she's not promising any of us for how long.

Some experts and sociologists suggest that in the bigger scheme of things, the world will never tolerate a discovery of such magnitude, any more than it would be realistic to expect a car that runs on water (even if very real) to ever become commercially available to the general public for day-to-day use.

One well-respected and famous diet & wellness author wrote years ago that if anyone ever "truly unlocked the keys to permanent fat loss, they may actually suffer the same fate as JFK."

It is currently available at:

=> www.topsecretfatlosssecret.com

...so you may want to head on over there now and get it and before someone or "something" gets it forever yanked out of ever getting in YOUR hand at least.

It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.

While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in rapid, massive weight loss and extremely improved and enhanced health, now made freely available to the rest of us?

- Tony Markx

Many marketers have learnt how to create a sellable product or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic. However, a lot of these marketers have forgotten the single most important factor that will affect their product sales – and that is the "sellability" of the product.

When you begin creating products or buying rights to a certain product to sell, the most important factor you must take into account is the demand of the product.

Do people want your product?

It is simply stupid to waste a month's time preparing a product, setting up the website and required sales techniques only to find that people do not even flick an eyebrow at your product, no matter how much traffic you throw at it, but many marketers do this very thing everyday thinking that it is the right way to do it, and find after some time that is all for nothing as there was no market demand for their actual product, no matter how good it may be!. So by doing some simple and fast research, you can find all the best paying niches are and profit from them.

Your final goal is to deliver the product to your customer and collect his or her money, right !. In order to do this, you must make sure your customer wants to buy your product in the first place.

How do you find out if they want your product?

Simple, research for demand for such products. One easy way is to Just ask!, Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection.

Let's say you have this brilliant idea on creating a step-by-step instruction on how to cook Malaysian home-land old-style food. First, you must find out if anyone is interested (or even heard of) Malaysian food. One way to do this, is to go to a food-related forum and ask tactfully if anyone would be interested in learning Malaysian cuisine and how to cook original home-land old-style recipes. Do not ask blatantly whether anyone would like to buy an ebook with instructions on how to cook Malaysian food, or you might be in danger of being accused of spamming. Always be attentative and up to date with each forums rules and policies.

If rules allow you to do so, you can give out a few samples of your Malaysian recipes to test the waters to see how the forum members react to them. If they show enthusiasm for learning more, then you definitely have a market in this worth exploring further. If they show no interest, then it is time to look for a new idea to market. You save time in the long run because you don't have to find out the low demand for your product the hard way, and can spend that saved time in researching your new sellable product targeted market with demand waiting to be supplied.

If your idea is welcomed by the forum members you surveyed and after further exploration into
attaining sales from this niche market
, you can go ahead and compile your extensive ebook on
cooking Malaysian food and home-land old-style recipes because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good smart marketing), your purchases will arrive naturally!

By simply spending a little time learning how to create a sellable product, then combining that with the market research you conducted, you will have an endless supply of ideas to perfectly build products that you know are almost guaranteed money in the bank, as your customers have already asked for these to be produced in their answers in your survey.

So always do research first and find your hot niches.

Let me ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact with before; whether it's an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you) ? .


Without doubt, it would be harder to sell to a total stranger who does not know whether or not you are an honest seller, and whether or not they should trust your words and believe that your product or services will truly benefit them.


This is precisely why you should build up a responsive and targeted customer base -- a group of people who trust you and will most likely buy a product that you offer to them. This will ensure that you have a recurring and consistent source of income. When you release a product or make an endorsement, you have a group of people always ready to hear what you have to say.


There are several sources that you can tap into to start building a customer base. For example, you can participate in an online discussion forum and give advice and help for free. It won't be long before people start to recognise your name and stop and listen everytime you have something to say. You will become a valuable friend and teacher, and gain the trust of these people.


Would you buy something your close friend recommends? Odds are you would, especially if you was able to see some sort of physical or other return your friend has already received by using the same product. So always remember that TRUST is the number 1 attribute you must give and portray to your customers at all times. If you are perceived as someone honest that can be trusted and always under-promise and then over-deliver to your customers, success will follow in short due course.


Another way to build a customer base is to build a mailing list. There are a gazillion methods to collect subscribers, but when it's boiled down to the very essence, it's all about proving your value to the crowd and offering an incentive to make people become part of your mailing list.


A typical example would be a website chock-full of freely available, helpful and quality articles on a certain subject plus a "special report" that can be downloaded for free provided you give your email address. The rich content provides value, and the "special report" is the extra incentive.


Yet another source for your customer base, which is often forgotten, is your existing customers. If you bought this product from this particular person and he answered patiently to your every question, would you buy from him again in the future? Definitely.


When a customer has given you his money, that's not the end of the affair because by keeping in touch with him and developing a flourishing relationship with him, you will have a lifetime source of income.


Imagine if 100, 1000 or even 10000 responsive targeted customers are waiting to grab your newest products even before they are released, and those are certainly an achievable set of numbers above, in actual fact, products are released to waiting mailing lists of much bigger sizes everyday and sell to more than 78% of those same very lists, so the answer is yes, you can do the same thing yourself. Hence, the reason why it's vital to build a responsive and targeted customer base through trust and honesty, because it simply saves a lot of time and effort.

You have created your own product that has been proven to have great demand, you have a salesletter that has a sky-high conversion rate, but all that would be a futile waste of time plus effort and you will earn nothing if you don't have a single soul passing by your website since you will have no one to sell to! So You need to learn how to get the word out about your website and then get the massive traffic this can produce if done properly by following a few simple steps.


You might be a total beginner and therefore do not have a massive mailing list to sell to, and your website is on the 103rd page or worse of search engine results pages. We can change all that with a few tried-and-tested traffic generation techniques.


First and foremost, let me make it clear to you that search engine optimization is not the only way to gain massive amounts of traffic! You see, search engine result pages are in a sense just web pages – similar to regular websites around the web.


It is only so lucrative to have your website listed on the top of search engine results because many people use the search engine to search for information and arrive on the search engine results page. Hence, loads of people see your site's link and you attract loads of traffic. However getting there first may sound a daunting task, but really it is not as hard as it may seem.


The effect would have been exactly the same if your website is mentioned with-in or on a website with very high traffic. For example, imagine what would happen if your website was mentioned on the front page of Yahoo's website! Your website would receive such an influx of visitors, that your bandwidth might go over the limit.


So, the trick is to get other high-traffic websites in your niche to link to your website. To do this, you must give them very strong reasons to link to you – maybe it's this very thought-provoking article you've posted on your site, maybe it's the ingenious solution to this lifelong problem everyone has had for all their lives. In short, give people amazing reasons or value to earn a link from them.


Alternatively, you may link to a certain high-traffic website that's related to yours and ask for a link back. This technique is called reciprocal linking and is a very common technique for gaining links. However and this is a very important point to remember, before you even ask for the link, check your own website and ask yourself if you would be proud to recommend such a site to your readers, and whether it will provide useful information to your readers. In short, make sure your website has its own value and not just an empty shell devised to attract traffic!

If you're tired of tapping away at your keyboard to create new follow up content to build your niche business? Then pay close attention to every word of this letter!

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Learn More Now About PLR Niche Newsletters

Dave Isaacs and Aaron Leighton have just released a
brand new report that they are allowing me to offer
to my loyal subscribers at NO COST.

Not only that - but they've also put together a
7-part ecourse detailing other helpful tips to build
your online business.

I've just read the report called "Cash Pulling Blog
Tactics Revealed" and must say, it's very impressive.

You can grab your copy directly from:

http://digi-sell.com/jvm2/334ma/4271

Oh and by the way, they've thrown in some really HIGH
QUALITY UNADVERTISED bonuses too - one of which could
help you to earn some extra cash almost immediately ;-)

Happy downloading

http://digi-sell.com/jvm2/334ma/4271

Your friend in success,

Tony Markx

p.s. Dave and Aaron haven't said how long they will
leave this report online so you might wanna grab it
while you can before they come to their senses!

As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"

Here are ten reasons why media coverage can help your online business grow:

1. Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives in the real world. Our opinions, desires, priorities, and decisions are heavily influenced by television, radio, books, magazines, and newspapers. Every business, online or offline, can benefit from positive media exposure.

2. Almost no business can afford to be absent from the Internet these days; even a local real estate agent gains a competitive edge from having a web site. By the same token, an online business gains a strong advantage by having an offline presence. Online and offline marketing of all types support each other.

3. Search engines won't bring most web site owners business. I just did a Google search for "books", and found about 85.2 million entries. Ninety-five percent of searchers will likely click on the first two (Amazon.com and BarnesAndNoble.com), most of the others will never get to the second page of the searches. This means that 85,199,990 web site book sellers cannot rely on search engines. How about searching for the word bookstore? Still almost seven million entries, and guess who the top two are?

4. You can't cheat the search engines. Try a search for books and carpentry. The odds are much better, with only 106,000 entries. That still means 105,990 web site book sellers will rarely be found. How about books and promotion? Almost two million entries. If a million carpentry book sellers are reading this article, five are smiling. The rest will only smile with an offline presence, such as a great article in their local newspaper or a call-in show on a radio station half way across the world.

5. The media can create interest in your product or service if they feature you as part of an interesting story. Online or offline, that's what media coverage does. A good story is gold.

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Publicity wake-up call

6 . The media is just starting now to wake up to the exciting things happening online. Timing is everything and this is the time.

7. The media are now working increasingly online. The online and offline worlds are converging more than ever before. Articles that appear in local papers, industry magazines and even commentary on radio broadcasts find themselves on the Internet. That can often mean powerful links to your web site. Publicity offline means promotion online.

8. If you are running a contest, placing a new interactive program on your site, winning an award, taking donations for a charity or doing anything noteworthy online, it is of interest in the offline world. The media can act as a funnel for people who spend less time than you and I do in front of a computer screen.

9. In the mainstream media, you are trustworthy. If they see it on TV or in the newspaper, people believe it. (Funny, they SAY they don't trust the media, but their actions speak louder.) Since web marketing is about relationships and trust (That is your strategy, right?), you can build that relationship with people who are only now getting online or who may not even be online for another couple years. By the time they are ready to buy from you, the relationship has already begun because they have carried your offline credibility (that's the biggest value of media coverage) with them onto the Internet.

10. In the mainstream media, you are real. I know many people who still don't buy anything online. They simply do not trust someone they cannot see. Sure, you might be honest, but how do they know? You could disappear into the ether tomorrow. While bricks-and-mortar stores can close just as fast, there is an impression that they are more real and more permanent. You can increase your realness and permanence through a media presence, and thereby increase your customer base.

Media relations is not always easy and not everyone can make it. You have to have something interesting to tell and have a creative way to make it newsworthy. (For great ideas, pick up a copy of Get In The News! But it is a low-cost way to drive traffic to your web site. And you may not need to get onto the front page of USA Today to succeed. You may simply want a mention in a few niche magazines where your targeted traffic can be found.

So if you don't like the idea of being a million entries down on a web search, or even 60 entries down, consider a low-cost, effective alternative - the media. With the right angle, media relations and publicity can expand your engine faster than search engines.

For more free media relations articles for reprint, please see our article directory

Permission is granted to republish this article on your website on condition that you include the following byline with all hyperlinks intact:

David Leonhardt is a freelance media relations consultant and a website marketing consultant. For a free quote, call 613-448-3931, or send us an email